Advertisers will only pay for impressions when 50 percent of the ad is on screen for at least one second. Google Tag Manager grows nearly 300% since January, boosts enterprise performance – Google Analytics BlogWith nearly 300 percent growth in...
The report found that, globally, search spending for Q1 2013 is up 15 percent year-over-year, while click-through-rates (CTRs) are up a very positive 62 percent. Total search spending in 2012 was up 32 percent from 2011.
As the Nielsen research suggests, a whopping 70 percent of Pinterest users were female in 2012. When it comes to social media, Facebook, Twitter, and Google+ dominate the conversation. After all, they have large numbers of users and are still...
A new analysis says Google Image Search traffic is down 63 percent on average. How Google’s Image Search Update Killed Image SEO – Define Media GroupOn a sampling of 87 sites – U.S.and international – image traffic is down 63 percent on average...
Google posted a 31 percent increase in year-over-year revenue for the first quarter of 2013. Google sites made up about 67 percent of total revenue. It was reported that Google networks made up 25 percent of total company revenue.
From Q3 to Q4 2012 alone, video consumption grew 13 percent. There has been 50 percent growth in video streams since Q1 2011. By Q4 2012, mobile video starts – including both smartphones and tablets – have tripled year over year and currently...
Total average F-commerce revenue grew 38 percent. More businesses are jumping on board, with 26 percent more Facebook stores operating this quarter. On average, companies with both a Facebook store and a web storefront increased the portion of...
Google revenues topped $10 billion for the third quarter in a row, up 15 percent from the $10.65 billion reported in Q1 2012. The Q2 2012 $12.21 billion in revenue is another new record and reflects a 35 percent increase over the same quarter last...
Google click growth was steady from the last quarter at 46 percent, while CPCs rose 4 percent, though this does represent a 10 percent decline over Q2 2011. They also found that cost per click (CPC) increased by 3.4 percent YoY, from $0.89 in Q2...
The total represents a 15 percent rise in digital ad revenue compared to Q1 2011, when the total reached $7.3 billion. In the first quarter 2011, that $7.3 billion represented a 23 percent increase over Q1 2010.
Mobile ad engagement rates can be improved by 35 percent with the addition of video, according to a new Medialets study. The mobile rich media ad firm reports that in the first quarter of 2012 mobile rich media ads containing video had an average...
Google recently reported $10.65 billion in Q1 2012 revenue, marking a new quarterly earnings record and a 24 percent increase over Q1 2011. In their October earnings call, CEO Larry Page revealed that Google’s revenue run rate in mobile had reached...
Last year, advertising accounted for 85 percent of Facebook’s revenue (Zynga contributed a healthy 12 percent). The use of Facebook as a direct sales channel reached its peak in Q2 2010, with just over 10 percent of marketers reportedly using F...
When Google’s Q1 2012 earnings were revealed, the company noted that CPCs (costs per click) were down 12 percent over Q1 2011, and 6 percent over Q4 2011. So if CPCs are decreasing, what can you do to increase revenue?
Facebook's ad revenue totaled $872 million during Q1 2012, up 37 percent from the $637 million it took in during the same period the year before, according to its amended S-1 filing released yesterday.
Costs per click are up 23 percent across the five territories evaluated by TBG: Canada, France, Germany, UK, and US. Advertisers in France saw the biggest CPC jump, with Q1 2012 rates 35 percent higher YoY.
Covario’s analysis, which focuses on activity in the high-tech and consumer electronics sectors, showed a 15 percent YoY increase in PPC ad spend in the Americas, in line with the general trend shown by other analysts.
Yahoo's 2012 Q1 search revenue was $470 million, up 3 percent compared to the same quarter for the previous year. The company's search sales have evidently steadied after falling 27 percent year-over-year in 2011 Q4 due to the immediate impact of a...
Amid an otherwise strong earnings report, Google for the second consecutive quarter announced CPC prices were down, by 12 percent year over year for the quarter. Aggregate paid clicks rose 39 percent over Q1 of last year.
The Q1 2012 $10.65 billion in revenue is a new record and reflects a 24 percent increase over the same quarter last year. Google revenues topped $10 billion for the second quarter in a row, coming in only slightly higher than their Q4 2011 $10.58...
