SEO News

Percent Invalid Clicks

RSS
  1. Click Fraud 101

    The Google AdWords Invalid Activity Appeal shows you the kind of data you will need to collect when submitting a click fraud appeal. Most search advertising uses a PPC model, which means the advertiser is charged every time someone clicks on one of...

  2. Yahoo Steps Up Click Fraud Efforts

    Ghosemajumder said that invalid clicks on Google AdWords ads have consistently remained under the 10-percent mark, and are generally in low single-digits. In addition, the amount of invalid clicks that are not proactively detected and are caught by...

  3. Highlights from the SEW Blog: Dec. 18, 2006

    Google's click fraud guru Shuman Ghosemajumder says click fraud makes up less than 2% of all “invalid clicks”, which means the actual click fraud rate is more likely just a fraction of one percent. Google Says Click Fraud Makes Up Less Than 2% of...