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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Successful content marketing is driven by real-time data at quantum scale. Savvy SEOs know to track rank across search engines, mobile devices, local, and global in 2014: Of the respondents, the majority (74 percent) had two or more years...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    This platform aids in purchasing audiences at scale across digital media for advertisers. Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the...

  3. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    To do it at scale, we suggest automating mobile bid adjustments. Marin released research findings this week that showed not surprisingly mobile’s role in search advertising was up in click-through rates (CTR), share of ad impressions, and share of...

  4. Going Global: Localize Your Message for Holiday Retail Traffic

    With the holiday season quickly approaching, brands are stepping up their online consumer-facing strategies by using a localized approach to reach international customers on a global scale. Retailers widely recognize the benefits of expanding their...

  5. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Until we see a large-scale, long-term study on the effectiveness of Facebook ads across a range of industries, using industry best practices as far as targeting, copywriting, image selection, etc.the “Facebook ads suck,” mantra is just conjecture.

  6. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    Tip: If you use a 1 to 5 rating scale, be sure to leverage hReview microformats for SEO to get rich snippet displays of reviews in search results. Social SEO - More shared links depicts you as an authority to search engines and improves SEO.