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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the specific targeting capabilities are similar to what we find with paid search.

  2. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    In Q4 of last year, 97 percent of the brands posted at least one tweet that included a hashtag. Out of the 34,707 regular tweets (tweets that don't include an @ reply or a retweet) that the Interbrand 100 companies posted, 45 percent included at...

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    When it came to how much budget PLAs were afforded versus text ads in 2013, Marin’s data showed that from January through October, PLA allocation rose 25 percent to a total of 15 percent of the paid search budget.