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  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    However, copy optimization, i.e.testing a succession of alternate ads to find the best performer, can be a lengthy process of trial and error that takes time to produce positive results. For instance, ads with the word "now" in the call-to-action...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    It will say complete, partial, or error. For example, I’m helping several large-scale websites now with Panda hits that have 50 percent mobile traffic from Google organic. Yes, 50 percent. We all know mobile is growing rapidly, but there are still...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Dead content: Pages that serve a 404 error because that file/content no longer exists. Just because it's 100 percent original, meaty, and grammatically sound doesn't mean it's engaging by default. With the recent Panda 4.0 update, it's more...

  4. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    Dynamic serving experienced a 30-percent error rate. And among the separate mobile URL approaches, not having an alternate URL tag was the most common error 61 percent of the time. However, when it comes to implementation errors, the results are in...

  5. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Using analytics as a design refinement tool forces a reactive, trial-and-error design and development process that devours time and resources. Designers are often satisfied to see a .1 percent lift, not realizing that a more proactive approach...

  6. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Not just to win the hearts and minds of customers, but also those of employees, media and investors, now that the Securities and Exchange Commission (SEC) allows publicly traded U.S.companies to distribute financial information via social media...