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  1. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Uncomfortable with transparency Should a CEO be concerned with transparency? Image credit: 2013 Social CEO Report, CEO.com Here are some insights on social media and the CEO: percent of CEOs remain absent, with no social media presence.

  2. Reality Check: Google Isn't 'Killing' Organic Search

    The FTC recently asked multiple search engines to evaluate the transparency of their paid products in search results as the SERPs continue to change: But it's inevitable it will change, and that's key to remember, and is also why search marketers...

  3. Google Transparency Report Adds Details on Subpoenas, Search Warrants, Court Orders

    As part of this change, content removal requests have been removed from the transparency report. Today, Google released new data in the Transparency Report, showing user data requests received, through which means, and for how many of those...

  4. Bing Social Recommends Twitterers; Paid Search Roundup; Google Transparency Report & More Search News

    Google today introduced a new tool called the Transparency Report, which shows where governments are demanding Google to remove content and where Google services are being blocked. Google also points out that the statistics aren't 100 percent...

  5. SEMDirector Offers Accountability to Enterprise SEMs

    In large organizations, transparency can save millions of dollars in spending on ineffective advertising, he said. In that study, between 57 percent and 64 percent of advertisers, depending on company size, reported keyword prices as their top...