On average Americans spend 2.7 hours per day socializing on their mobile device. For example, there are so many different manufacturers of Android devices, at so many different price points it's almost like buying a computer.
Sharing new data and stories about U.S.small businesses on Facebook – Facebook MarketingFacebook reports there are more than 2 billion connections between local businesses and people; in an average week, there are over 645 million views of, and 13...
This study (no longer available on their website due to a change in Google's API terms and conditions), looked at conversion rates for the top 10 industries, showed an average of 5.63 percent across all industries with the best performing industry...
Conversion rate is typically 1 percent implying that the amount of data needed before you can make any decision and have confidence in it, is large. Most commonly, online marketers look at keyword, bid price (if relevant), and conversion rate.
While overall traffic numbers are lower, the average CPA from second tier ad networks was between 15-19 percent lower. You’ll also find many advertisers aren't aggressive on weekends, leaving a good opportunity to get some traffic with your average...
According to the filing, the primary reason for the jump in ad revenue was a 42 percent lift in the number of ads delivered, as well as an 18 percent hike in the average price per ad delivered. Facebook's 2011 advertising revenues were $3.1 billion...
The total audience of coupon searchers is also growing, up 24 percent to 21 million searchers at an average of 3 searches per searcher. Between December 2010 and December 2011, searches for “coupon” and “coupons” (broad matched) ballooned to over...
As a general rule of thumb, no more than 40 percent of your referred traffic should come from Google because any significant change is bound to have a negative impact on your bottom line. Promotion: While you can change the content surrounding your...
Your averages are being skewed by bounces and by visits with many many pages viewed, so don't base your assessment on logging visitors who visit more pages than your site average. If the top 20 keywords spent 80 percent of your budget, then these...
Note: Being that all applications are browser-based, I don't believe you will be able to install anything of your own into the cloud, but will have to download from a Google store of some sort, but this isn't 100 percent clear at this time.
One week ago, Google rolled out the Panda algorithm update worldwide, also noting that 2 percent of all Google queries in the U.S.would be affected -- in part incorporating feedback signals from sites Google users have blocked.
In contrast, more than 50 percent of the company's revenues came from its search ad management tool two years ago. They look at two vehicles within the same price bracket, one at the higher end of the bracket and one at the lower.
If your average click-through rate (CTR) is 5 percent (which would be generous for some), then 95 percent of the people who were served your ad aren't even eligible to be retargeted to. This year will fundamentally change how we think about and buy...
Sid Shah, commented that despite flattened share of spending over the transition, search advertising spend on Bing has been growing consistently at an average rate of 0.65 percent per quarter since it launched in May 2009, underlining the...
Change is a constant. Two hundred new apps are downloaded every second worldwide, and the average user spends, on average, 30 minutes per day using apps. Average time spent per ad Apple says app developers -- the Apple equivalent of publishers...
As mentioned in "Image Ads in Search - Yep, They Help" around Google's other extension products, we've seen an average increase in CTR of 13 percent while conversion followed at more than 14 percent. Honestly, I was a little negative about the idea...
Between 2006 and 2008 activity on social networking sites has grown 93 percent. In 2008, people online spent 10 percent of their time shopping down from 12 percent in 2006, and 19 percent of their time on leisure and entertainment, such as playing...
The basis of this rule is that 10 percent of your analytics investment should be in the software or service, and the remaining 90 percent should be on the people who use it. In other words, if the KPI you are measuring goes up or down by 20 percent...
Report: Click Fraud Up to 15.8% Last QuarterAccording to the latest Click Fraud Index report from Click Forensics, the overall industry average pay-per-click fraud rate rose to 15.8 percent for the second quarter of 2007.
That meant we had to start building these relationships and becoming a "change agent" of sorts across the entire company. The other fact of the matter is that people do not like change. On an average day, about 94 million American adults use the...
