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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Many retailers have already started to use Shopping Campaigns with an average conversion rate improvement of 16 percent. Product inventory is communicated to Google in this file based on Google's required attributes such as product price and...

  2. Extreme Couponing: Searching for the Deals

    The total audience of coupon searchers is also growing, up 24 percent to 21 million searchers at an average of 3 searches per searcher. Between December 2010 and December 2011, searches for “coupon” and “coupons” (broad matched) ballooned to over...