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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Many retailers have already started to use Shopping Campaigns with an average conversion rate improvement of 16 percent. Product inventory is communicated to Google in this file based on Google's required attributes such as product price and...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we change the keyword phrase slightly to "Search Marketing Consultant", there are still 5,400 searches per month (2,700 less) but a CPC of $13.99 (17 percent less). Entering a keyword, for example "iPhone cases", reveals that this keyword has...

  3. Extreme Couponing: Searching for the Deals

    The total audience of coupon searchers is also growing, up 24 percent to 21 million searchers at an average of 3 searches per searcher. Between December 2010 and December 2011, searches for “coupon” and “coupons” (broad matched) ballooned to over...