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  1. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Google AdWords rolled out a new ad targeting method to advertisers June 25, combining a visitor's website behavior with their subsequent search queries on Google. Once the ad group is selected, the available remarketing lists will appear.

  2. SEM Success In 10 Minutes A Day

    Be careful to monitor paid ad changes, because even a small change can cost you a lot of money. Rewrite a Poorly-Performing PPC Ad Do you have an ad in your PPC campaign that has a pretty low click-through rate (CTR)?