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  1. Bing Ads Launches Close Variants for Broad Match Modifiers

    A blog post announcing the change includes the following image with examples: In testing, we have seen some promising results, with click-through rates increasing on average 3 percent [per internal Microsoft data] for ads using broad match modifier...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    According to a recent study, 72 percent of customers tweeting complaints to a brand expect a response time of less than an hour. Brands that do not step up to the social media response rate in a timely manner can bet on 60 percent of those unhappy...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Everyone knows links are still a very strong factor toward organic rankings, and despite all of the algorithm updates, this still isn’t likely to change in the near future. Make your content much more research heavy: "78 percent of people said.as...

  4. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Google can now dynamically change the phone number based on the campaigns or keyword used. More than 70 percent of mobile searchers use click-to-call when getting to your website. I have always told my clients that if you get more than 20 percent...

  5. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    In the example that was provided, a simple copy change that leverages the word "download" – which reinforces a "tangible" resource that will always be accessible – helped drive 47 percent gains in the related lead form submission rate.

  6. RetailMeNot Crushed by Panda in Q2, But Partially Recovers

    Although desktop revenue grew 27 percent year-over-year to $49 million in the June quarter for RetailMeNot, MediaPost notes it was “slightly lower than RBC estimates of $50 million, mainly due to lower desktop revenue per visit, ‘likely due to the...