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Percent Ad Spending

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  1. Delving Into the Auction Insights Report

    Top-of-page percent – the proportion of time your ad appeared at the top of the page, above the search results. Position above rate – how often participants were shown in an ad position above you. The first great update to this report in June 2013...

  2. 4 Pitfalls to Avoid Heading Into the Holidays

    What ad copy needs to be changed to reflect only current offers? The National Retail Federation is forecasting the largest growth year since 2011, with 4.1 percent growth. Shop.org is forecasting digital to growing 8 to 11 percent given the growth...

  3. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from half-year 2013, according to a study by the Interactive Advertising Bureau (IAB) and PwC. For the first time in the study’s history, mobile ad revenues...

  4. Cross-Device Measurement: Believe the Hype

    The more confidence a marketer has in the return of their ad spend, the easier it is to justify allocating more resources to that investment. If there is a method to prove that an ad seen on smartphone resulted in a later purchase on a desktop Web...

  5. 3 Ways to Dig Deeper for Bigger Paid Search Success

    The little things in this context can be: match types, ad groups, geo-targeting, etc… It is easy, especially when the program is "successful" to dig deeper than you need to. No longer do you have to show the same ad to a customer who comes back...

  6. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    Here are the top 10 brands and retailers by ad spend: Louis Vuitton's ad spend far surpassed that of any other brand or retailer in luxury apparel. Retailers aren't far behind in their ad spend. Saks Fifth Avenue, which had the top spend for retail...

  7. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    We all know that consumers, more often than not, will click on the top ad above or to the right of the organic results. However, search marketers should also be mindful that a consumer clicking on the first ad he or she sees doesn't constitute the...

  8. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The March deadline to sign up for health care is here, and as you can see by the Monthly Ad Budget graph, the peak of their spending was in February just before the deadline. I recommend ad testing as one of the first things you should optimize and...

  9. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    EMarketer estimates that "Google will have a notable influence on the overall shift from desktop to mobile search spending.In 2013, 76.4 percent of the company’s search ad revenues came from desktop. Only 5.7 percent of total media ad spending was...