Increasing overall ad spend from 15-20 percent due to traffic and CPC increases. With Enhanced Campaigns, MBAs control how much mobile ad spend is allocated versus desktops/laptops and tablets,” writes Sid Shah, Director of Business Analytics for...
The search giant made $32.73 billion in net digital ad revenue in 2012, equivalent to nearly 31.5 percent of total worldwide digital ad spending that year,” eMarketer said in its report. Such a figure would give Google nearly a 56 percent share of...
Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...
In the U.S.they grabbed 9 percent of clicks against 5 percent of ad spend. He adds that social ad platforms including Facebook Exchange are taking budget from other ad exchanges and networks. The report found that, globally, search spending for Q1...
Digital video ads are about 30 to 40 percent more likely to reach Under 35-year-olds than the typical online display ad, making this medium a valuable way of reaching these sometimes more-difficult-to-reach consumers.
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
Think your title as a 4-8 word ad, so do your best to entice the reader so they want to click and read more. For example, if it's 80 percent or higher and you have content on your website, chances are something is wrong.
Google will take 73.7 percent of U.S.search ad revenues, while Microsoft will reach 9.3 percent, Yahoo will have 6.2 percent, and AOL will account for 1.1 percent. EMarketer report forecasts Yahoo will grow its U.S.search ad revenues by 7 percent...
Retargeting vendors often place their bids across more than a dozen ad exchanges, including Rubicon, Pubmatic, AppNexus, and Facebook’s FBX In short, it allows marketers to target users by buying display banners available in ad exchanges in real time.
And all of the Ad Age Top 100 brands are now running campaigns on YouTube. Chamber of Commerce Foundation, Gen C is a powerful demographic – not only are they cultural tastemakers, they influence $500 billion of spending a year in the U.S.
Ad copy content and landing page creation are handled at a category level and can be used, with geo-fencing techniques, among multiple geographies. But in local markets, where spending levels, query volume, and competitive intensity are less, these...
Venture capitalists love the ad-tech sector, but Marin is one of the first filing for initial public offering. There are two big risk factors for Marin's expansion, according to its S-1: an inability to further penetrate mobile and display ad...
No ad operates truly on its own. Frequently the impact of an ad is the combination of many various touch points both online and offline. Here are three reasons brands should consider spending on smart non-branded terms that don’t “work” – and still...
Click-through rates and conversion rates on tablets rose sharply in 2012, and a new report from Marin Software projects tablets will account for 20 percent of Google’s paid search ad clicks in the U.S.and about $5 billion in revenue.
It’s the basis of inbound marketing and the currency traded among the globe’s largest media agencies to cover everything from TV and radio to print and digital ad spend. But as digital grows up to become a competitor for those ad dollars it is also...
Bids are raised, keywords are paused, and ad text is changed based on data. Click-through rate can be easily manipulated by an SEM manager by boosting your bid and getting your ad into the top 3 positions, using sitelinks or other ad extensions or...
US advertisers spent $180 billion in 2012, but directed only 2 percent of that spend into mobile advertising, according to eMarketer’s Worldwide Ad Spending Forecast in January 2013. Should I supplement my Super Bowl ad spend with online video to...
However, industry leaders are expecting this gap to continue shrinking, with eMarketer predicting U.S.mobile ad spending will reach $7.19 billion this year. This shift, in combination with deeper knowledge of mobile purchase behaviors, will mark...
Growth in mobile local ad spending will be driven by continued momentum in advertiser evolution to localize campaigns, due to users' mobile local intent (i.e.percent of mobile searches are local). Search will meanwhile grow due to its pull-based...
There was a controversy a few months ago about a site owner looking at his traffic logs and claiming that the Facebook ad traffic is 80 percent bot traffic. One of the most appealing parts of Facebook ads is the across-the-board low CPCs – almost...
