If you optimize your title tag and nothing else, that's 90 percent of the battle. Content is on the minds of marketers everywhere, but how do you tackle it? What are some ways to show ROI and what sort of skills do you need on your team to make...
B2B marketers are spending more than 25 percent of their budgets in the development, delivery and promotion of content, according to a recent survey run by the CMO Council and NetLine. Furthermore, the survey report indicated that blatantly self...
The "pizza in Denver" results showed the map result received 32 percent of the clicks, followed by the first image in the carousel at 17 percent, and then the first organic result at 11 percent. The other experiment used the query "Chicago...
The research found 78 percent of a brand’s Facebook fans have already engaged with the brand's product or services. The total value of a fan based on these factors is estimated to be $174 – a 28 percent increase since 2010.
In fact over 30 percent of respondents stated that they have only used the Internet between two and five times in the previous 12 months to find a local business. Even when compared to the 15 percent who use the Internet on a weekly basis to find...
Tthe highest value customers come from organic search at a rate of 54 percent higher than the average lifetime value of a customer, followed by PPC and email, according to Custora. Ecommerce customers acquired through Twitter are worth 23 percent...
Ninety-nine percent of the time there's going to be overlap, where the same keywords can map to a variety of asset types. When it comes to linkable assets, marketers often have a single objective: build as many links as possible (hence the name...
Setting aside the fact that you likely aren't reading this article, let's look at the 100 percent outsourced options. A good mobile experience (50 percent of mobile searches have local intent) With the rise of smartphones and mapping apps we're...
The study found that almost 72 percent of agency clients prefer a full service-approach and that 71 percent of marketers believe integration between earned, paid and owned media is important. However, the report also states that 79 percent of...
So look at that as new opportunities to apply your paid and earned media strategy.percent of queries in the U.S.have no exact match keywords. You're also creating that one‐to‐one relationship where the ad copy, the keyword, and the landing page are...
According to the study, the top listing in Google's organic search results receives 33 percent of the traffic, compared to 18 percent for the second position, and the traffic only degrades from there:
Seventy-five percent of data stored is created by individuals. According to Cisco, consumer online traffic (vs.business) accounts for 91 percent of all Internet traffic, 77 percent of mobile data traffic, and 80 percent of managed IP traffic.
Google's rocketing share price that currently stands above $850 highlights the demand for the firm's stock, but diluting the Class B stock would mean that Brin and Page would also lose some of their voting influence in the company as the pair own...
So, in the space of a month, AOL has increased its unique viewers by 49 percent and jumped into third place the online video content rankings. Video ads accounted for 27.9 percent of all videos viewed and 2.6 percent of all minutes spent viewing...
The analysis of 40,000 listings found that 43 percent of local listings had missing or incorrect addresses. It also found a negative consumer reaction to the discovery of wrong information with 22 percent of those polled saying they wouldn't trust...
In fact, the production of digital and social content growth accounts for over 90 percent of all global data produced over the last two years, according to IBM. Twenty percent of brands now have their Google+ page show in the SERP.
Nanigans wrote in September that the clickthrough rates of sponsored results were 23 times greater than those of marketplace ads, with a 78 percent lower cost-per-click. Facebook recently announced it was going to simplify its advertising options...
Not surprisingly, Google led the way for search share in May, and grew its search market share to 66.7 percent, up from 66.5 percent in April. Google has the identical search share of 66.7 percent when comparing May 2012 and May 2013.
They found overall the cost-per-click (CPC) across devices was up 6 percent since March. In fact, they found a 3 percent increase in tablet CPCs in the data they analyzed. Increasing CPCs expected by Adobe to rise by 5-10 percent, YoY due to...
With mobile traffic now accounting for more than 50 percent of some website's traffic (and rising), it's no wonder search engines are starting to factor the quality of mobile experience into their algorithms.
