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  1. Most Valuable Ecommerce Customers Come from Organic Search [Study]

    Tthe highest value customers come from organic search at a rate of 54 percent higher than the average lifetime value of a customer, followed by PPC and email, according to Custora. Ecommerce customers acquired through Twitter are worth 23 percent...

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Ninety-nine percent of the time there's going to be overlap, where the same keywords can map to a variety of asset types. When it comes to linkable assets, marketers often have a single objective: build as many links as possible (hence the name...

  3. Yahoo Launches Localworks, a Listing Management Tool for Small Business

    The analysis of 40,000 listings found that 43 percent of local listings had missing or incorrect addresses. It also found a negative consumer reaction to the discovery of wrong information with 22 percent of those polled saying they wouldn't trust...