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  1. Disney Dominates Halloween Keyword Ad Spend

    AdGooroo's study found that 31 percent of all paid search ad spend by online retailers for the Halloween keyword group was for a Disney-related search term. AdGooroo also uncovered that these advertisers spent a staggering 58 percent more on text...

  2. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from half-year 2013, according to a study by the Interactive Advertising Bureau (IAB) and PwC. This year, mobile revenues increased 76 percent to $5.3...

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    If that’s the case, then it would be left with only 30 percent of its original $200,000, which is just $60,000. I even had one company lose 90 percent of its traffic overnight with Panda 4.1. Panda 4.1 rolls out and kicks the website in the gut and...

  4. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    Within one week, the start-up had seen a 24.97 percent conversion and had 390 new leads. Could LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"? According to founder of Righteous Marketing Robert Brady, when...

  5. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    Seventy percent of mobile conversions happen within five hours of mobile search, and by the end of 2016, $65 billion of revenue will be generated by mobile search. Better tools for mapping mobile behavior based on time and location are the keys to...

  6. Introducing the Local Marketing Adoption Curve

    With 72 percent of consumers searching for local information on a smartphone visiting a store or location within five miles (and likely within five to 10 minutes), the local opportunity is clear. The explosion of channels and devices has made the...

  7. Dealing With Onsite Duplicate Content Issues

    Since they are coming form the same source, they remain 100 percent identical. The problem of duplicate content arises when there is more than one version of a page indexed by the search engine. Duplicity can be both onsite and offsite: Onsite...

  8. Android’s New Feature Paves Way for Apps Replacing Web

    Native app usage continues to dominate mobile Web usage, with the percentage of time spent in native apps up 6 percent in 2014 to 86 percent versus 14 percent mobile Web usage. Out of that 14 percent mobile Web usage, I think it’s safe to say that...

  9. Native Advertising for Small Business: The Missing Link?

    Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting the results they want. Such a strategy is crucial, as MarketingProfs explains, because content marketers with a documented...