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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    Within one week, the start-up had seen a 24.97 percent conversion and had 390 new leads. Could LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"? According to founder of Righteous Marketing Robert Brady, when...

  2. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    Seventy percent of mobile conversions happen within five hours of mobile search, and by the end of 2016, $65 billion of revenue will be generated by mobile search. Better tools for mapping mobile behavior based on time and location are the keys to...

  3. Introducing the Local Marketing Adoption Curve

    With 72 percent of consumers searching for local information on a smartphone visiting a store or location within five miles (and likely within five to 10 minutes), the local opportunity is clear. The explosion of channels and devices has made the...

  4. Dealing With Onsite Duplicate Content Issues

    Since they are coming form the same source, they remain 100 percent identical. The problem of duplicate content arises when there is more than one version of a page indexed by the search engine. Duplicity can be both onsite and offsite: Onsite...

  5. Android’s New Feature Paves Way for Apps Replacing Web

    Native app usage continues to dominate mobile Web usage, with the percentage of time spent in native apps up 6 percent in 2014 to 86 percent versus 14 percent mobile Web usage. Out of that 14 percent mobile Web usage, I think it’s safe to say that...

  6. Native Advertising for Small Business: The Missing Link?

    Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting the results they want. Such a strategy is crucial, as MarketingProfs explains, because content marketers with a documented...

  7. 3 Must-Know Findings About Cross-Channel Attribution

    The majority of advertisers are either measuring each channel separately (41 percent) or taking limited steps (36 percent) to measure cross-channel effects. Paid search ranked fourth on the list, with 78 percent of marketers using it to drive their...

  8. Cross-Device Measurement: Believe the Hype

    More than 40 percent of online adults sometimes start an activity on one device only to finish it on another. These methodologies are essentially irrelevant on the mobile Web, as they don’t work for apps and that’s where consumers spend almost 80...

  9. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    The study data reveals that as of October 4, 2014 (note that all search engines make changes in their search results on an ongoing basis), 58 percent of queries run on Google Now show some type of enhanced result (knowledge boxes on the right of...

  10. Deal With the Big Rocks First

    There are several other big rock things, as well, but clients who have switched to a problem-oriented approach have seen conversion lifts in the 10 to 20 percent range and used optimization techniques to further refine those improvements.

  11. The Evolution of SERPs and User Behaviors

    Use them to spruce up your listing to draw more eyeballs and more clicks, an estimated 15 percent to 50 percent more clicks according to BruceClay.com. Our job is at the mercy of search engines and as they improve, we have to improve with them.