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  1. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    Shop Designer Jeans here, and you might save 70 percent off full retail. What’s often highlighted are the dos and don’ts in terms of syntax. From a pure conversion and marketing perspective, however, there is a lot of additional value to be...

  2. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    According to comScore's Mobile Future in Focus report, 37 percent of all time spent in digital media is done via mobile device, while PC retains 67 percent. A soon to be released Mobile Path to Purchase Retail report by xAd, Telmetrics, and Nielsen...

  3. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Branding advertising, which accounts for 70 percent of all traditional advertising, has traditionally relied on a variety of brand-related post-exposure success metrics, such as: With roughly 50 percent of ads never have an opportunity to be seen...

  4. Google, NASA Join Forces to Research Machine Learning

    Aside from Google and NASA, 20 percent of the machine's compute cycles will be available to university researchers for free. Google and NASA have joined forces to launch the Quantum Artificial Intelligence Lab that will allow researchers at the two...

  5. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    By your estimation, the term "video splitters" accounted for about 10 percent of your total organic traffic and the page it ranks for has been getting about 350 visits per month from organic search. After optimizing this page for conversion, you...

  6. What is Mobile App Attribution & Why is it Important?

    Device Fingerprinting: Device fingerprinting pulls basic and not 100 percent unique information from a user's device headers, including IP address, to connect a user from click to app install. Attribution is the measurement of user events in result...

  7. Germany Orders Google to Restricjavascript:void(0)t Autocomplete Results

    Google recently released data that shows government takedown requests by court order are on the rise, and that Google does comply around 45 percent of the time with U.S.requests. In a ruling this week, a German federal court said Google must...