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  1. Google Active View Format Gets Accreditation

    Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed viewability standard of at least 50 percent of an ad being visible...

  2. Google Reports Surge in Government Takedown Requests

    Google reports it only complied with requests in Brazil 21 percent of the time. The search giant complied with the U.S.slightly more at a rate of 45 percent. More than 30 percent of requests come from members of government hoping to remove...

  3. 10 Vital Steps to Building Social Influence

    Eighty-four percent of 700 business leaders, entrepreneurs, and marketing professionals believe there is a correlation between an influencer’s reach and their ability to drive action, according to the study.

  4. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    But when multimedia was added to the press releases it made for a great point – multimedia, in particularly video – gets results – 30 percent more views than either photos or text-only. When surveyed about where they are connected the most, more...

  5. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    For example, up to 47 percent of UK searchers and up to 73 percent of U.S.mobile users look for a business’ phone number, which indicates high interest in location. However, close proximity is more important in the UK, as 12 percent of mobile UK...

  6. Facebook Home Hits 500,000 Downloads, Getting Negative User Reviews

    While 500,000 downloads in nine days sounds like quite an acomplishment, one savvy tweeter pointed out that this means that only about 0.05 percent of Facebook's user base is using the service. Despite mostly negative reviews from users, Facebook's...

  7. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    A new analysis says Google Image Search traffic is down 63 percent on average. How Google’s Image Search Update Killed Image SEO – Define Media GroupOn a sampling of 87 sites – U.S.and international – image traffic is down 63 percent on average...