SEO News

Percent

RSS
  1. Delving Into the Auction Insights Report

    Top-of-page percent – the proportion of time your ad appeared at the top of the page, above the search results. It allows us to benchmark ourselves in the auctions we have chosen to enter compared to others in that auction.

  2. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    As mobile search volume rose 120 percent, one-third of last quarter's paid search spend went to mobile, according to research from Covario, a San Diego, California search marketing agency. The quarterly analysis - which covers Covario clients in...

  3. 4 Pitfalls to Avoid Heading Into the Holidays

    The National Retail Federation is forecasting the largest growth year since 2011, with 4.1 percent growth. Shop.org is forecasting digital to growing 8 to 11 percent given the growth of mobile and online shopping as a consumer behavior.

  4. Using Analytical Analysis to Help Improve Conversions

    If mobile conversions are 2 percent of total conversions and 20 percent of overall traffic, you may have an issue. If there is one thing digital marketers want more of, it is success from their sites and marketing initiatives.

  5. Writing Your Way to the Top of Search and Social Results

    If we look at just Google search traffic, organic results dominate, receiving about 80-82 percent of its search traffic, while ads receive a mere 18 to 20 percent of search traffic. Search and social media writing - we’ve come a long way in the...

  6. Secret Sauce LoMo Tips for More PPC Sales

    Here’s a staggering statistic: 73 percent of U.S.consumers prefer to use their phone to search for local information. Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile...

  7. Disney Dominates Halloween Keyword Ad Spend

    AdGooroo's study found that 31 percent of all paid search ad spend by online retailers for the Halloween keyword group was for a Disney-related search term. AdGooroo also uncovered that these advertisers spent a staggering 58 percent more on text...

  8. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from half-year 2013, according to a study by the Interactive Advertising Bureau (IAB) and PwC. This year, mobile revenues increased 76 percent to $5.3...

  9. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    If that’s the case, then it would be left with only 30 percent of its original $200,000, which is just $60,000. I even had one company lose 90 percent of its traffic overnight with Panda 4.1. Panda 4.1 rolls out and kicks the website in the gut and...