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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    The top retail spender was authenticwatches.com and they had the highest impression share, 8.72 percent. However they only had a 3.45 percent impression share, and was steamrolled by retailers. Amazon came in with nearly 11 percent of share of...

  2. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid and SEO) was the most effective customer acquisition tactic. PPC drove more revenue in 2013 than 2012, according to 76 percent...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    Before the World Cup, Adidas geared up and started planning and it paid off well, with a sales up more than 45 percent from last year in some markets. The Adidas @brazuca Twitter handle grew more than 600 percent during the course of the games...

  4. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    Nielsen's 2014 Digital Consumer Report found that 84 percent of people that have smartphones and tablets utilize them while watching TV at the same time. Here's a scenario for you. You're watching television and see the most hilarious commercial...