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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    I recently saw a figure that Amazon accounts for 30 percent of all e-commerce sales in the U.S. It now captures about 30 percent of every e-commerce dollar in the U.S.and in many other markets as well), and it is also a successful B2B vendor...

  2. What is SEM? Depends on Who You Ask

    I'd say (anecdotally) that about 50 percent think of it as paid. About 25 percent think of it as both. Another 20 percent confuse it with SEO and the last 5 percent has absolutely no idea. When an industry can't come to common consensus about what...

  3. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Here are data points Bing Ads recently published around broad match: percent of Bing Ads auctions are only accessible via broad match.percent of searches are too refined for advertisers to predict using exact match only.percent of daily searches...

  4. 'Let Me Google That For You' Bill Introduced to U.S. Senate

    A review of NTIS in 2012 by the Government Accountability Office found that 74 percent of its work could be achieved with a few mouse clicks, and of those, 95 percent of the results were free of charge to the end user, and therefore the taxpayer.

  5. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    In fact, it could be more valuable than it was before 100 percent secure search was launched, he added. Sixty-nine percent of the keyword traffic was hidden due to secure search, but Adams said gShift was able to identify 96 percent of the site's...

  6. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Seventy-eight percent of SEOs said connecting content efforts to ROI in 2014 versus in 2013 will be "more important" (35 percent) or "much more important" (43 percent). And, if knowing the true impact of content could be achieved, 52 percent of...

  7. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    Regardless of fault, the majority of people (73 percent) say they lose trust in the local business when it happens. And 67 percent say the same if they get lost due to faulty location information. Having an accurate listing is especially vital...