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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    It's becoming an important part of any organization's marketing mix and can have an immediate impact on how companies are perceived, as well as their success online. Content marketing has gained much traction over the last 18 months and for good...

  2. Influence the Influencers: The Magic of Co-Created Social Content

    Change how a brand is perceived. Somehow people that love you and what you do gather together and say all kinds of nice things. Right? Well, maybe, if you know how to get the right kinds of attention from other influencers in your community.

  3. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    Long content has a higher perceived value: When someone sees a long post they automatically think "wow, this must have taken a ton of work. The perceived value of beautifully designed content like this blows your average blog post out of the water.

  4. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    What it found was a close race in terms of social network adoption amongst Facebook, YouTube, Twitter, Instagram, Pinterest, Google+ and Vine; however, one network shined most in the area of referral traffic and perceived value: Facebook.

  5. Why Is It So Hard to Increase Your Search Rankings By One Spot?

    If your site is back on the third or fourth page (or lower) of the rankings, chances are that the gap between you and improved rankings is small, basically because your relevance score is low, the perceived authority for that phrase is low, and...