SEO News

Perceive

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  1. Google Webmaster Tools Search Query Data is Accurate (and Valuable)

    An example of how it is possible to gain granular insight from search query data, despite what many people currently perceive. There is a widespread belief within the SEO industry that Google Webmaster Tools search query can be dismissed as...

  2. 10 Vital Steps to Building Social Influence

    Influence lasts, articulates how differently humans perceive popularity and influence. In essence, influence means you're inspiring others without having direct control over whether they take action. Most seek to build influence; measure influence...

  3. The Content Marketing Elephant & the Enterprise

    Denying something you cannot perceive ends up becoming an argument for your own limitations. The story of the blind men and the elephant is a widely known Indian parable that was brought to Europe in the 19th century by the poet John Godfrey Saxe.

  4. Google Authorship Presents Branding Opportunity for SMBs

    When performing a search, users typically click on results they perceive as most relevant to their search query. Google authorship has made it easier for small- and medium-sized businesses (SMBs) to get their brands in front of prospective...

  5. 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition

    Some SMBs tend to gravitate to social media because they perceive it as being easy and inexpensive, while perceiving search marketing as just the opposite. Fortune 500 companies are showing that social can be a very effective marketing tool...