Patrick Hopf is former vice president at Mamma.com, one of the most talked about second tier engines. According to Hopf, about 30 percent of all clicks are disqualified by this process. Hopf described the ecosystem of the second tier networks:
Three of the major players in the category - Brian McManus, EVP of Search and Directory, InfoSpace, Patrick Hopf, VP Business Development, Mamma.com, and Tony Philipp, President, Europe and EVP Business Development, Vivisimo - were panelists at a...
Mamma.com's Patrick Hopf describes strategies and tactics to combat PPC fraud. Letters About LookSmart's Cost-Per-Click Change The Search Engine Report, May 6, 2002 http://searchenginewatch.com/sereport/02/05-letters.html
Mamma.com's Patrick Hopf describes strategies and tactics to combat PPC fraud. Letters About LookSmart's Cost-Per-Click Change The Search Engine Report, May 6, 2002 http://searchenginewatch.com/sereport/02/05-letters.html
Mamma.com's Patrick Hopf describes strategies and tactics to combat PPC fraud. Letters About LookSmart's Cost-Per-Click Change Letters About LookSmart's Cost-Per-Click Change The Search Engine Report, May 6, 2002 http://searchenginewatch.com...
Mamma.com's Patrick Hopf describes strategies and tactics to combat PPC fraud. Ask the Search Engine: Coping with Fraudulent Pay-Per-Click Traffic SearchDay, Apr.http://searchenginewatch.com/searchday/02/sd0418-ppc-fraud.html Pay per click search...
Mamma.com's Patrick Hopf describes strategies and tactics to combat PPC fraud. Patrick Hopf is Vice President, Business Development for metasearch engine Mamma.com, and has led the company's search result placement program since its conception.
