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  1. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    Every Action has an Equal and Opposite Reaction If you're looking to drive sales at the lowest possible cost per conversion, don’t get distracted by your impression share or average position. Last month I posted an article that looked at the...

  2. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    WordStream's research showed that businesses with lower quality scores saw their cost-per-click increased by up to 400 percent, with a 64 percent increase in cost per action. Long-tail keywords can help you find lower costs per click, more...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook Announces Cost-Per-Action Bidding – Marketing LandAdvertisers can now do CPA bidding on page Likes, Offer claims, and link clicks. This case could potentially become a class action lawsuit. Q1 2012; cost-per-click decreased 7 percent vs.