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  1. Delving Into the Auction Insights Report

    The Auction Insights report is a super useful report in AdWords. Use AdWords labels to group sets of keywords. Quite often we will see fluctuations in our cost-per-click (CPC) on specific keywords despite our strategy remaining constant.

  2. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    To create a Google Shopping Campaign in AdWords, select your chosen campaign and click + Campaign in the Campaigns tab. Google creates ads for search using information about your products communicated through the Google Merchant Center or AdWords...

  3. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Google AdWords rolled out a new ad targeting method to advertisers June 25, combining a visitor's website behavior with their subsequent search queries on Google. This type of targeting by website behavior coupled with search behavior is a wake up...

  4. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    So, all you need to do is select your advertising goals and AdWords for video will show you useful reporting columns for your accounts. AdWords for video will show website traffic, number of conversions, cost-per-conversion, and the conversion rate...