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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Christmas is the most profitable time of the year for many industries, and also the most competitive, meaning cost-per-click tends to rise. Hard to believe? Take a look at U.K.department store Selfridges, which last year opened the doors to its...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Think of a reason, or follow-up why people would click through to your site. How much content is published by the publisher per day? If you can line up additional outreach/attention around the same theme, and let's say you get 25 links on average...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Click the Segmentation drop down, which should currently read "All Sessions. You can often find glaring problems by visiting those top pages… And if you catch a Panda hit quickly, you can click the "With Change" button to compare the current...

  4. How FREE Website Call Conversion Tracking From Google Will Benefit You

    The problem is many users don’t call from the ad; they click through to the website before calling. More than 70 percent of mobile searchers use click-to-call when getting to your website. In the example below, using AdWords Call Extensions, you...