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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we change the keyword phrase slightly to "Search Marketing Consultant", there are still 5,400 searches per month (2,700 less) but a CPC of $13.99 (17 percent less). In the example below, the keyword phrase "Search Marketing Agency" has 8,100...

  3. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    The second reason you should be preoccupied with your ads' Quality Score is the impact it has on how much you're charged per click. Quality Score also has a significant impact on Cost Per Acquisition (or Cost Per Conversion), another crucial metric...