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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    Two metrics ultimately define your marketing success: the cost to deliver visitors to your website, or cost per click (CPC), and your conversion rate. Improving these metrics will obviously improve sales, cost per acquisition, cost per lead, and...

  2. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    You pull up the search results on your device, click the link, and nothing. Per Google, "Adobe Flash is not supported on iOS devices or Android versions 4.1 and higher. Additionally, adults in the United States spend an average of 34 hours per...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    If you've been managing pay-per-click campaigns for a while, you probably know that the "80/20" rule applies to many accounts. On average, we find that image ads via the GDN have a higher click-through rate (CTR) but a weaker conversion rate.

  4. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    To create a Google Shopping Campaign in AdWords, select your chosen campaign and click + Campaign in the Campaigns tab. Retailers have the option to create up to five custom labels using Shopping Campaigns Custom Labels 0-4 (one per column).