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  1. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    Guests were also treated to the world premieres of new videos by 50 Cent and Mariah Carey. Among the top 10 YouTube partners, Machinima demonstrated the highest engagement (68 minutes per viewer) followed by Maker Studios (44 minutes per viewer).

  2. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Facebook ads work for some, and you’re going to be one of those who makes sure every cent spent on Facebook ads is a worthy investment. Target one company or geographic area per campaign. Why are spammers and malware authors clicking on Facebook...

  3. Average Viewer Watched 23.2 Hours of Online Video Content in December

    Guests were also treated to the world premieres of new videos by 50 Cent and Mariah Carey. Among the top 10 YouTube partners, VEVO demonstrated the highest engagement with 67 minutes per viewer and highest number of videos viewed at 782 million...

  4. Google Pulls Fake Angry Birds, More Malicious Apps From Android Market

    The scam was highlighted by Get Safe Online and Trend Micro last month, the latter estimating that mobile malware has grown an astonishing 800 per cent in just four months. Google was forced to pull a series of malicious Android apps masquerading...

  5. Paper Industry Ablaze In Australia Over Google Ad Decisions

    Freedom of speech campaigners said Google was using its muscle - more than 90 per cent of online searches in Australia are on Google - to prevent a balanced debate," SMH noted. A civil liberties group in Australia is criticizing Google's decision...

  6. French Create Google Tax, Starts Jan. 1

    Meanwhile, the French parliament has separately decided to impose a 1 per cent tax on all online advertising from next year -- a move that is seen as an attempt to claw back some of the revenue from the largely offshore Google," the French Press...

  7. Yahoo Q2 Ad Revenues Hurt By Just One Week Slowdown?

    Second-quarter net profit amounted to 15 cents per share, up from 10 cents a year ago, and one cent above Wall Street analysts EPS forecast of 14 cents. Yahoo reported second-quarter earnings of $213 million, soaring 51% from $141 million a year...

  8. Smart Move: Yahoo Acquires Major Arabic Portal Maktoob

    According to the World Bank, there are more than 320 million Arabic speakers worldwide, while less than one per cent of all online content is in Arabic. Yahoo's announcement of their acquisition of major Arabic portal Maktoob may be the smartest...

  9. Social Media: One Size Does NOT Fit All

    Aaron Wall, in his great post, "Is Social Media Traffic Worth 1 Cent per Visitor? I'm guilty. A couple of years ago, I could have sold the equivalent of a social media freezer to a proverbial marketing Eskimo.