SEO News

Pepsi Cola

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  1. Court: Bidding on Competitor's Name OK in AdWords, adCenter

    It is tough, when you go to the grocery store for Coke but you really mean cola, get to the soda aisle and see all the selections and buy Pepsi. Buying ads based on a competitor's name doesn't violate trademark law, a court has ruled, overturning a...

  2. When Yahoo Shareholders' Push Comes to Microsoft Shove

    Pepsi analogy here. Much like my affinity for Coca-Cola, perhaps had I "tasted" MSN first, it may have been a bit different. Despite Yahoo's profitable Q1 report, the stock price has actually dipped. I'd gladly take the increased value Microsoft is...

  3. Super Bowl SEO: Who Had the Best Organic Gameplan?

    Speaking of Pepsi, Coca-Cola actually advertised in the Super Bowl for the first time in 9 years, which was very important if you consider how much airtime Pepsi was getting. Sure some may wonder who the heck would search for "cola," but chances...

  4. Forget Smart Tags; TopText Is Doing What You Feared

    As a result, potentially Coke could advertise so that any time "cola" appeared on the Pepsi site, the word would have a hyperlink leading back to the Coke site. Remember the hoopla I wrote about in July, where Microsoft's new operating system was...