Earlier, for Pepsi in the early 1970s, Howard helped design the perfect diet Pepsi and specifically how much aspartame they needed. But instead, they found there wasn’t the perfect result, and there was no perfect Pepsi because of personal...
So, in addition to its efforts to boost advertising from brands like T-Mobile, Samsung, Dove and Pepsi, YouTube is also offering more flexibility in monetizing and distributing content. The YouTube team has finally launched a pilot program for a...
He added, "Much like our content creators, we find that brands on YouTube – like T-Mobile, Samsung, Dove and Pepsi – all share a common objective: to cultivate a direct relationship with their consumers – one built on engagement and authenticity.
Whereas one site will work for one company, it may not for another, so don't assume that you immediately need to invest hours a day in Facebook just because Pepsi uses it. However, unless you've seen it grow from the ground up, it's not an...
During last year’s Super Bowl game, Bud Light, Chevy, and Pepsi scored extra points with second-screen experiences that took advantage of the nearly 40 percent of football fans who engaged with their mobile devices while they watched the game on...
In August, once again keywords were similar with additions such as “pepsi”, “game”, “frito lay”, and “funny videos”, but the advertisers on Facebook are continuously changing. 2012 has been quite the year with many events that shaped it.
In their latest campaign, Microsoft is launching a blind "taste test" of sorts pitting Bing against Google in a modern take on the classic Pepsi Challenge. A recent study conducted by Microsoft showed people prefer Bing search results nearly 2-to-1...
During the last two years, it has worked with names like Walgreens, Pepsi, Dunkin' Donuts, Whole Foods, and Radio Shack. Foursquare hopes to launch paid search during the next two months. Merchants will be able to promote check-in deals on the...
Not only do you have to type that exact phrase to find it, but Pepsi's Google+ page actually outranked Coke's for a branded search term! Google's Search Plus Your World is the most recent and arguably most significant change the search engine...
Starbucks quadrupled their following within the last month, while Pepsi rose to over 20,000 fans. Compared to Pepsi’s 6.84 million member fan base on Facebook, this may seem like small potatoes, but it’s still very early days.
Very Funny Pepsi Commercial" – 609,473 shares all time. Those wild and crazy folks at Unruly are at it again. A week ago, they announced the top 20 Global Social Video Ads Chart of 2011 in partnership with Mashable.
Other brands appearing in the top 20 include T-Mobile, Kia, Nissan, Nestle, Carlsberg and Pepsi. Pepsi: Unbelievable David Beckham - 543,812 shares. Topping the chart were Darth Vader, a Hollywood Megamercial, Angry Birds, Kate and Will, and...
Pepsi - among the leaders in social media marketing - has 18,865 followers on Google+. Brands like Al Jazeera English hope to attract more followers to their Google+ pages while Bank of America has had its brand hijacked by a phony account on the...
Pepsi ET today (so some have no content as yet as of this writing, such as Macy’s and Pepsi): The wait is (almost) finally over for Google+ Pages. Google today officially announced the impending arrival of new Google+ Pages for brands and...
You type Coke, Pepsi and 7Up, and the system reminds you of Dr. One cut in particular really pained me: "Google Sets, one of the first applications in Google Labs, allowed you to automatically create sets of items from a few examples.
Were I Coca-Cola (or Pepsi for that matter), I would prefer that U.S.searchers would be given the 2008 version rather than being asked to go to Kenya, Egypt, or India of all the places they could have picked for the inline sitelinks.
In other words, “Are you a Coke person or a Pepsi person? There are already lots of opportunities for marketers to customize their messaging, placement, landing pages, and the like, for every consumer segment, but the brand managers out there have...
The company has already done this to some degree with brand campaigns like Pepsi and more recently with the "Explore" feature in v3.0, launched in March. Last month we explored my on-stage interview with Foursquare GM Evan Cohen about the company's...
For example, Pepsi opted to use a social media campaign in lieu of a Super Bowl ad last year for the first time in 23 years. A year ago, CompTIA released a study showing that small and medium-sized businesses are becoming some of the fastest...
The first is from Diet Pepsi, "Unbelievable David Beckham. One of the sessions at SES Toronto 2011, Next Gen YouTube Marketing, will address questions like: "Do you really have to blend an iPhone or sit on a horse backwards pitching shower gel to...
