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People Snake Oil

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  1. Scamworld? How The Verge Wrongly Smeared All Internet Marketers

    Could you have gotten the same point across with, I don’t know, something like: “Raygoza is a con artist -- a 21st century snake oil salesman who uses the internet to stalk his prey. Now, I might argue that the big banks and shady mortgage lenders...

  2. Security and Responsibility on the Virtual Frontier

    Issues of snake oil (products being sold claiming to do something they can't- something that RedZone was, in spades) are only the tip of the iceberg. Not necessarily about this particular case (though I'm sure people will have those, and seriously...

  3. SearchDay | Get More Attention with Legal PPC Ad Symbols

    Ignorance: The Trouble with People Who Claim SEO is Snake Oil SEW EXPERTS: AU NATURAL URL structure makes a difference in SEO, but it's just one of many things! David Szetela Get More Attention with Legal PPC Ad Symbols SEW EXPERTS: PROFITABLE...

  4. SearchDay | Marketing your SMB with Time & Elbow Grease

    Ignorance: The Trouble with People Who Claim SEO is Snake Oil SEW EXPERTS: AU NATURAL URL structure makes a difference in SEO, but it's just one of many things! Today's Top Story: CarrieHill Marketing your SMB with Time & Elbow Grease, Part 1 SEW...

  5. Do We Need Educational Standards for Learning SEO? - Part 2

    As it is, many businesses turn up an eyebrow at the purveyors of search engine services as though we're wearing a top hat, fake moustache, and trying to sell them snake oil tonic. While many people want to create respectable standards for the...

  6. Standards? We Don't Need No Stinkin' Standards!

    Now, I'm not naÔï¿Â½Ã”¯ve to the snake oil salesmen within SEO, and I've written on how to tell these fast-talkers apart from truly ethical shops. As SEO is extremely volatile, people are often gun-shy about making assertions on search gains.