Jack Allen of iProspect contributed to this post. The new direction of search is upon us. It is heading in a direction where these “dozens of signals” no longer impact some precise query that you're searching for, but instead whole areas of the web...
Post Penguin Wasteland It means a commitment, but you can use Compete.com to find out the average traffic you can generate to your post, and how valuable that exposure is to you. Being a contributing author, with a recurring content profile on a...
It allows customers to check-in to wherever they are and then post that check-in to Facebook for all of their friends to see (this is now more important than ever thanks to the Facebook Graph Search).
I cover this later in the post, but it's important that customers understand that Local Search is there and how to use it. In my first post on Graph Search, I explained its potential impact to privacy, reputation management, local search, and more.
So for our “yoga for new moms” example, the posts could be about the benefits of yoga as a post-natal exercise, what specific exercises/position you can do at home, how little time it takes, how you can involve your baby in your yoga routine, how...
One thing is certain, as Bing continues to slowly gain search market share and they will continue to test and "challenge the status quo," according to their recent blog post. The first result, naturally for ebay.com, has six "deep links" and a...
Facebook Expands Promoted Posts Option To ‘Everyone’ – AllFacebookAdmins can now promote a post to "Everyone on Facebook," which includes the people who Like your page and their friends. Bringing Google+ Comments to Blogger – Official Google...
Most sites post a list of the other members and link to them. They can be owned by one person or multiple people, their connections can be as obvious as a badge displayed that proudly identifies the site as a member of X network or as covert as a...
Cover it with so many palm trees people will think they’re on the Vegas strip," reads the blog post. As for the SEO tag, Bing's post explains that you can now take control of your search rankings. We will plumb the emotional depths of everyone in...
The YouTube team shared the news in a post on the YouTube Blog. The way people consume content is changing," Johnson said. Nearly one out of every two people on the Internet visits YouTube. So, what does a billion people tuning into YouTube look like?
Know how to properly format each post as Google takes into account details like bold title posts when deciding what appears on Search+. Make sure the title of your articles answers what your audience is searching.
Are the sites that link to your pages relevant, trusted, and credible domains, or are they chiefly derived from $50 guest post bio links in irrelevant content on irrelevantly themed sites? Ask yourself if you were searching those same keywords and...
So, similar to my first post on this topic, I’m going to let the students’ comments speak for themselves. The students questions and feedback during the presentation blew me away, which is why I wrote this follow-up post.
In addition to making sure your Page is complete and up to date, optimizing the following areas will help aid discovery of your business via Graph Search, according to a Facebook Studio blog post: For Better Facebook Engagement, Post on Topics...
Post the video on YouTube after you're done, with an outreach campaign for added boosts. Create rich descriptions that contain your keywords and link back to your site so that people searching for your key terms can discover your video and...
If you are in the spotlight for good or bad reasons, utilize paid search to make your response the first result searchers are seeing on the results page and drive traffic to a dedicated page or blog post about it.
Post updates often enough to appear in the majority of your followers’ newsfeeds; frequency and relevance are key and LinkedIn recommends posting at least 5 times a week as a best practice. The first is the experience people are going to have on...
Yesterday Google announced a new SERPs layout on in a blog post tagged under the label 'universal'. It's mostly people re-iterating their dislike of the black bar and/or cries of users wanting their "vertical space" back.
In their “Just the Ticket” blog post, Yahoo announced special search parameters that produce election-related features, including Polls Direct Display to follow real-time results. Find your voting location and hours” which links to Google’s...
Blog post A lot of energy is used to talk about the new kinds of content you can create on the web, but the good old blog post is still at the core of any great strategy. Blog post If you can’t explain your post idea in a sentence to a 12-year-old...
