For most consumers, even if they are searching on their PC, they still have their smartphone in the other hand to call a business or conduct parallel research,” he said. Many people on-the-go have specific intentions and expectations when...
Charlie Sheen was searching for an intern back in 2011. Creating AFC that people measurably engage with, measurably talk about, and measurably share, are all points of engagement that search engines leverage to measure the level of "awesomeness.
Less than 1 percent of people click on the eighth link on the page, according to Bing's research on click-through rates. The first result, naturally for ebay.com, has six "deep links" and a search box for directly searching eBay.
Software must: be pre-approved by Google; offer one-click, complete uninstall; provide clear, full disclosure and transparency to people about what is being installed and what changes are being made to their devices; install itself on only one...
They can be owned by one person or multiple people, their connections can be as obvious as a badge displayed that proudly identifies the site as a member of X network or as covert as a footprint uncovered by lots of digging.
For example, think about someone searching for "get out of debt. That joke contains a significant AdWords secret: most people search for a solution to their problem only when it Hurts Enough Yet. Do you think that someone searching for help with...
Some people seem to think we've reached the utopia of technology: "Sooner or later [Google Glass] will become a staple in our daily lives," writes one zealous technophile. This would provide very little new in terms of search results, but would...
Ever been searching Google and wanted to know what something smells like, what other searchers are sniffing for, or wanted to share an aroma via Google+? Cover it with so many palm trees people will think they’re on the Vegas strip," reads the blog...
So, what does a billion people tuning into YouTube look like? The way people consume content is changing," Johnson said. Nearly one out of every two people on the Internet visits YouTube. On smartphones, most members of Gen C engage with YouTube as...
When someone’s searching for a solution to a problem, their prime directive is always to not make things worse. He knows people who spent tens of thousands of dollars on new carts that never worked right, that never interfaced properly with...
Maybe searching for "flu symptoms" can confirm or deny. Searching for this term mostly leads to websites such as WebMD and Mayo Clinic. There has been a drastic increase in the talk about symptom checkers as a whole, as so many people use them and...
To top it off, Bed Bath s branded terms account for 19 percent of their impressions versus only 7 percent of Pottery Barn’s impressions, meaning that many more people are searching the brand name and navigating their way to Bed Bath s website...
Make sure the title of your articles answers what your audience is searching. Google will be able to see how people are engaging with your content. Building identity around top content is now an integral part of a strong digital marketing strategy.
The country already has the highest number of digital buyers worldwide with close to 220 million people buying goods online in 2012. If Alibaba takes Yahoo’s search algorithm and combines it with purchasing insights from Taobao and ETao to create...
Ask yourself if you were searching those same keywords and landed on the document would it answer your questions, serve your needs, educate you? Most people don’t know it but captions are read more than copy.
How to Get People to Engage (Click) Do they tell enough of a story about what users will get from a click, and is it differentiated from your competition (if you aren't doing research in the SERP by actually searching on your "money queries," then...
Two big themes always emerge when we look at patterns and behavior people use when searching: Bing already tested autosuggest ghosting text with a sample of users and noted a "marked improvement in people's ability to get their results faster.
A breakfast cafe wants to reach people nearby searching for coffee or breakfast on a smartphone. Using bid adjustments, with three simple entries, they can bid 25% higher for people searching a half-mile away, 20% lower for searches after 11am...
Remember when Google+ pulled their existing local listings and paired them with Zagat reviews, in order to share social endorsements, maps and business info with people on the go, giving them an edge for local search?
People use search engines when they want to find something. The fact that searchers are actively searching for the products or services you offer makes them much more likely to become a customer than someone who simply likes your Facebook page.
