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  1. Forget Big Content – Small Content Is Critical to Search Success

    Complete the process and you will be left with a much clearer understanding of the people that will be consuming your content and, with it, you amplify your chances of getting it shared. Understanding what makes them happy, sad, angry, and...

  2. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    When it comes to what people are searching for when prepping for school each year, the report cited "back to school" terms ruled, "school supplies" were second, and "school shopping" and "back to school sales" were about tied next.

  3. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Understand your niche, what people are searching for, and provide killer content that deserves to rank highly. And that impact has been fascinating to analyze. Once I heard the official announcement from Google's Matt Cutts, I began to dig into...

  4. China Blocks Google Ahead of Tiananmen Square 25th Anniversary

    In 2013 there were issues with users searching "dangerous keywords," which led to them being kicked off the Internet. In what was a very violent turn of events, the Chinese People's Liberation Army mobilized and pushed into Tiananmen Square in...

  5. How to Use Google Analytics Site Search Reports

    The words and phrases that your visitors have used in your search box are recorded here so that you can work out what people are looking for on your website. This allows you to directly compare the success rate of people using search against those...

  6. Google Reveals What New & Expectant Parents Search For

    When people search for "pregnant," they are also searching for "school" and "college" surprisingly often. If Consumers Are Expecting, Then Expect Them to Do More Searching So, parents are doing a lot of searches, but what are they searching for?

  7. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    It's no wonder why people don't trust SEO (as an industry). We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search engine...