Publishing group interviews is akin to the spotlight feature (ego bait asset), but on a much grander scale. Spotlight a researcher or faculty member at a university for something notable they've done.
Putting so much energy into trash-talking competitors and pointing out their flaws does nothing but put the spotlight on them while making you look like an immature bully. We love 72 day marriages, we love comment flame wars and we love YouTube...
If you are in the spotlight for good or bad reasons, utilize paid search to make your response the first result searchers are seeing on the results page and drive traffic to a dedicated page or blog post about it.
Shine a spotlight on customer segments over new visitors and prospects. Some key segments to consider with additional tagging includes earned social media (traffic sources you earn based on people sharing your content) versus owned social media...
Google has also added Gmail messages to the search results, but noted it’s something people have to ask for. People ask for more and more, think Siri, so if Google doesn't provide that info, everyone's going to go to another search engine that does.
When you get your regular audience to install the app during your spotlight moment, they will have taken over the amount of installs lost after the hype and your position is safe. Once you’ve “bought” your first moment in the spotlight, you can...
Katz is in the spotlight for authoring a rather weak anti-Google rant, “Google’s Monopoly and Internet Freedom”, using the Wall Street Journal as his platform as we get closer to the July 2 deadline the European Union has set for Google to adjust...
Spotlight individual thought leaders: ego bait-type posts are a great way to connect with influencers in your niche, who in turn can help expose you and your company to their audience. Similar to leveraging product reviews for free promotion, mine...
If link building is your passion or your challenge then there's a whole track dedicated to it on the final day concluding with the final spotlight session: Lord Of The Links. At SES you'll see people carrying myriad tablet and other hand-held...
Above all the players, Madonna took the spotlight as the most-searched term during the game. But it was neither the Giants nor Patriots that people were searching for most last night on Google during the game.
It’s also a great way for a business to get a little spotlight and a website to get some link love. If you need to sign in to read it, there’s a pretty good chance search engines are not subscribers, so they may not be picking up the link at all.
The landslide regarding names, pseudonyms, and identity started there, and has only grown in the past seven days, putting Google+ as a fledgling social networking organization in the spotlight. I write here at Search Engine Watch under my real name...
And these sites are having a hell of a time casting any spotlight on their search assets; for instance, how many people in the general public realize that YouTube is the second largest search engine in the world?
CEO Larry Page was in the spotlight as Google reported $8.58 billion in Q1 2011 revenue -- a 27 percent increase over Q1 2010 when the company reported $6.77 billion in revenue. The popularity of Google Doodles has not been overlooked by Bing and...
It's good that we're seeing search engines seek to downgrade farmed content, at the same time as a spotlight on related poor quality content, from those that control and disseminate. Adjunct of media-activity-meets-search-results-quality in the...
After a failed attempt to imitate Bing's home page by using large, over-sized photos, Google stepped out of the spotlight the rest of the summer while Yahoo tested out and finally switched over to using Bing's search results.
Shining a Spotlight on Video News - Google News Blog Search Agency Update: Industry People CTR in Ranking Algorithm; Golden Sporks By Danny Goodwin However, there is one industry that is pleading for candidates, SEM (Search Engine Marketing)!
Multicultural Spotlight: Reaching US Hispanics - AdWords Agency Blog Five signs your new SEO client may suck - Search Engine People Search Industry If you previously blocked the Bing crawler but allowed the Yahoo crawler access to your site, you'll...
So, is it any wonder that the funny YouTube clips we saw at Labservative shared the spotlight with the equally funny spoof posters during the British campaign? Web search interest in Gordon Brown surged past Nick Clegg and David Cameron on...
Drop the online-only jargon -- not everyone knows what a spotlight tag is. Let me give you a scenario: The year is 2025, and your agency is responsible for search, feeds, mobile, media, and SEO for a large retail client.
