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  1. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    Putting so much energy into trash-talking competitors and pointing out their flaws does nothing but put the spotlight on them while making you look like an immature bully. We love 72 day marriages, we love comment flame wars and we love YouTube...

  2. Top 10 Web Analytics Segmentation Tips

    Shine a spotlight on customer segments over new visitors and prospects. Some key segments to consider with additional tagging includes earned social media (traffic sources you earn based on people sharing your content) versus owned social media...

  3. The Google+ Controversy & Virtual Worlds – A Question Of Identity

    The landslide regarding names, pseudonyms, and identity started there, and has only grown in the past seven days, putting Google+ as a fledgling social networking organization in the spotlight. I write here at Search Engine Watch under my real name...