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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Lesson #1: The People You Hire Will Make or Break Your Agency If you can’t pay top dollar and hire amazing people, you better have a kick-ass culture or career path to get quality employees, because the people you hire will be the number one driver...

  2. 5 Fast Facts about the EU's Privacy Ruling on Google

    With this ruling in place, those politicians can hire companies to monitor and purge unsavory search results. I expect that the default action by search engines will be to take down information," said Orla Lynskey, a lecturer in law at the London...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Hire former journalists who are good writers and understand the news business. The core contingent of NASA Public Affairs people—just about all of us—were ex-newsmen," King told Scott in a lengthy interview.

  4. 4 Critical Elements of a Successful Content Marketing Team

    If your company is planning to hire an agency, this will help you insofar as you'll understand how many individuals it takes to run a great campaign. Understanding how to recruit the right people, bound their job descriptions, and recognize these...

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss, Don Makerfield, anxiously waiting for him to get off the phone. People were running around, papers were flying off desks, phones were ringing with...

  6. 7 Reasons Your Blog Sucks & How to Fix It

    Hire someone who can write. People love process-driven content that helps them solve a problem. However, when every post is a play for search traffic and an exercise in checking off keyword-driven topics on a list, it’s obvious and it gets tedious.

  7. How to Hire (and Keep) Digital Marketing Talent in 2014

    Also, find ways to 'put people in the job' before you hire them," Antevy said. Be very clear on the outcomes you expect once you hire the person. Before we hire a software developer we sit them in front of a computer and require them to write code.