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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    At another level, thought leadership also means that you're respected for your expertise and someone that others consult when they want to hire someone in your space. In a recent post that rattled the SEO industry, Google's Matt Cutts, the search...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Hire former journalists who are good writers and understand the news business. The core contingent of NASA Public Affairs people—just about all of us—were ex-newsmen," King told Scott in a lengthy interview.

  3. 4 Critical Elements of a Successful Content Marketing Team

    If your company is planning to hire an agency, this will help you insofar as you'll understand how many individuals it takes to run a great campaign. Understanding how to recruit the right people, bound their job descriptions, and recognize these...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss, Don Makerfield, anxiously waiting for him to get off the phone. People were running around, papers were flying off desks, phones were ringing with...

  5. 7 Reasons Your Blog Sucks & How to Fix It

    Hire someone who can write. People love process-driven content that helps them solve a problem. However, when every post is a play for search traffic and an exercise in checking off keyword-driven topics on a list, it’s obvious and it gets tedious.

  6. How to Hire (and Keep) Digital Marketing Talent in 2014

    Also, find ways to 'put people in the job' before you hire them," Antevy said. Be very clear on the outcomes you expect once you hire the person. Before we hire a software developer we sit them in front of a computer and require them to write code.

  7. Google Blocks Child Abuse Images on 100,000 Search Terms

    In addition to efforts from Google and Microsoft, the Internet Watch Foundation has been given a £1.5 million funding boost in order to hire more skilled analysts to seek out child abuse sites. Google will block more than 100,000 unique search...

  8. Find & Hire Talent With LinkedIn Education and the Student Job Portal

    I can attest to how well the service works because I just hired a new executive assistant in the last month using the LinkedIn Student Job Search tool. The hiring process was fraught with issues: misrepresentation of skills, unreliable people...