Gord Hotchkiss of Enquiro kicked off the event during his opening keynote by introducing some of the key discoveries from Enquiro Research's "The BuyerSphere Project. Enquiro: Hotchkiss commented that during later stages of purchase consideration...
In 2007, Gord Hotchkiss and Enquiro provided a brave look into the future of search when they developed the white paper "Search Engine Results: 2010. Now in its 11th year, the only major Search Marketing Conference and Expo in the Midwest will be...
Here's my interview with Gord Hotchkiss, President and CEO of Enquiro and author of The BuyerSphere Project. Gord Hotchkiss, Enquiro at SES San Jose 2009 discussing Buyersphere Project Attendees of Search Engine Strategies Chicago can enter their...
Apparently, Powazek missed the 2005 post by Gord Hotchkiss, who retold the story of my dinner with a black hat SEO. The only thing easier than picking on search engine optimizers is to call public relations people flacks and spin doctors.
The moderator of the session is Gord Hotchkiss, President & CEO, Enquiro. I started speaking on panels with Gord way . Bing's Search Engine Share on the Rise, Has a Long Way to Go Posted by Nathania Johnson Jul 13, 2009 Hitwise has released their...
Gord Hotchkiss of Enquiro shares new brand research Posted by Greg Jarboe Jul 11, 2008 One of the smartest people I know is Gord Hotchkiss, the president and CEO of Enquiro. Search Engine Watch Experts Columns
One of the smartest people I know is Gord Hotchkiss, the president and CEO of Enquiro. Web Search, Branding, & Brand Lift with Gord Hotchkiss Most search engine marketers know Gord as the father of eye tracking research -- and if Gord got an...
Canada, Search Marketing and Gord Hotchkiss. Commentary on Search Engine Strategies in Toronto Canada (video), Web Marketing Watch Search Engine Marketing Opportunities in Canada, Ten Golden Rules At SES Toronto this week, Google's Universal Search...
This reinforces for B2B marketers the importance of having a presence on general search engines, especially a presence on Google," said Gord Hotchkiss, Enquiro's CEO and president. For B2B buyers, simpler is better," Hotchkiss said.
Search expert Hotchkiss talks about trends, BtoB Magazine, NY - Apr 11, 2007 Telltale Signs of a Chasm Crossing from NY, Out of My Gord Over the weekend, I used Google Suggest on Google News to identify the most common news queries used recently by...
Gord Hotchkiss recently interviewed Matt Cutts in a discussion that focused on personalization and the future of SEO. Kevin Newcomb also comments on this in Search Engine Watch. We need to bear in mind that they win (in fact, and search engine wins...
In an interview with Gord Hotchkiss published at Search Engine Land, Google's Matt Cutts all but sounds the death knell for black hat SEO, saying that the recent implementation of personalization of Google's search results should be seen as a...
And major kudos to Robert Clough of SearchEngineGuide for providing the links to discussions for the Search Engine Forums Spotlight every Friday.I'd also like to thank everyone who contributed articles to SearchDay over the years, including: Matt...
Gord Hotchkiss has done a great job of telling the story that heatmaps illuminate.Also, I mentioned this in my talk at SES Toronto, Ask.com has a few elements of its results page that are different from other sites (Smart Answers at the top above...
Gord Hotchkiss showed part two of his study, where he conducted an eye tracking test on users on both MSN, Yahoo and Google search results page. The battle of which search engine is the most relevant has been going on for years.
Short Queries Maybe More Sophisticated Than We Think - Gord Hotchkiss in I Speak Search suggests that maybe searchers are more sophisticated than we think, even if they only use a few words when searching.
And so does search, which is why Gord Hotchkiss's uses that made-up TV pricing model to kick off his Search's Multiplier Effect: The Hidden Value of SEM article at MediaPost. Google Search by Number Spam from Barry Schwartz at Search Engine...
An eye-tracking study performed by Enquiro, Did-it and Eyetools showed that most interest is in an area in the upper left corner of search results, dubbed Search's Golden Triangle, with secondary interest at the top right where sponsored listings...
Getting From Point A to B With Search from Gord Hotchkiss at MediaPost revisits the issue of navigational queries and how they may impact brand owners not properly indexed by search engines. A past Search Engine Watch Awards winner, the Groowe...
Gord Hotchkiss concludes his article by stating that Blinkx is "changing the tune of the entire search industry. A month after it was raised during a session of the Search Engine Strategies show, and even longer since it was raised on various...
