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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    These errors result in a poor experience for users, and Google has said that sites that don't provide a good mobile experience may not be able to compete as well in the search results. Any difference in rank is likely due the local search results...

  2. Mobile Advertising Measurement: Winning the Long Game

    There is no point in driving installs if people aren't using your mobile app. If you have a lot of installs but people aren't opening or re-opening your app that's a red flag. Search: The user completed a search within your app.

  3. Google Censorship Ruling in Canada Has Worldwide Implications

    Recent rulings provide ample opportunity for people to abuse a process and begin requesting more and more information be removed from search engines. Search engine censorship seems to be a topic that is popping up left and right in countries around...

  4. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    School may have just got out for some, but that doesn't mean search marketers can take a break. With much of the U.S.going back to school in late August or early September, that puts retailers into prime search opportunity starting in July.

  5. Pre-PPC Strategies For Launching a New Product

    Kevin Milani, VP of Digital Marketing for Virtual Marketing Staff, uses Graph Search to find out about people who like similar products and services to the ones his clients plan to launch. I can use lots of “fake meats” for new vegans still missing...

  6. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    I managed to catch up with Stark at the Adobe Marketing Summits in Utah and London this year to talk in detail about Adobe Experience Manager, the reinvention of marketing, and how deep integration with content, search, and mobile marketing...