In the case of a search on "jaguar", a user could be looking for the car, the animal, the guitar, or the operating system. Google knows that people like the IRS site (when they need it), Wikipedia, or the NY Times.
In such phases people discuss distinctly different topics in combination with phone names. Link building: Offering early bird specials or special package deals/editions for people that pre-register proved very successful.
Two search agencies independently conducted experiments of their own to see where people click when presented with the new carousel in Google local results. Searchers were given a prompt search results page, and asked to go to the part of the page...
Not surprisingly, the usage of local search has increased over the past couple of years, as well as the types of businesses that people are searching for. What is surprising is how people are using local search, and it might not be what you would...
Reviews are a great indication of how the plugin performs on people's sites. It's easy enough to search for "[theme name] WordPress theme download free" and find what you want, but that zip file could have been forked by anyone.
When you placed the tilde sign immediately in front of a keyword, Google would also include synonyms for that word in their search results. Unfortunately, Google has quietly dropped support for the tilde sign in Google search results.
By putting together a simple survey in SurveyMonkey – or simply asking people in your local coffee shop if your target audience is more broad – you're able to glean a lot about how users actually search.
However people do it all the time without knowing they are doing it. Thanks to Google's Inside Search site, we find Google very clearly defines what those penalty (a.k.a.manual action) emails are telling you.
Beckman then made a few recommendations: as a brand (whether you're an agency or you're a national brand that's managing a program), you want to be getting more people to the top of the funnel with your non-branded paid and organic search terms...
Continuing to experiment with ways to change and improve the search experience, Bing has introduced a new experiment called Bing Boards. Here, you can see the positioning of the Bing Boards area, located in the second column of the search results...
Social, search, marketing, PR and advertising professionals seeking ways to better frame content, data and offers can use Google Trends to craft communications and content according what people are talking about, the way they are talking about it.
A public relations strategy is a big part of successful search campaigns. Look for the really smart people at your company. If you need a refresher or an overview on this topic, check out piece from earlier this year on search marketing integration.
People are publishers and, as Google evolves, people and the content they produce are beginning to be prioritized by the search engines. Marketers now leverage the power of schema.org mark ups in a cost effective way to drive higher CTRs and...
Ever since the news hit about the NSA PRISM surveillance program in the United States, many people have become much more concerned about what exactly search engines are tracking about them. Although Google, Bing, and Yahoo have stringent privacy...
Search for a specific hashtag from your search bar. Compose posts directly from the hashtag feed and search results. A quick hashtag search for #Facebook pulled up the following: The recent "Red Wedding" episode of Game of Thrones, received over...
Performing a log file analysis identified 20 "rogue" bots hitting the site, and had some concerns about the possibility of people scraping the client's content, so these "bad" bots had their access removed.
But he discovered people preferred one of three types: 1. He says the way people are searching and interacting with technology is changing and it is causing a lot of things to come to the forefront. Stories from Psychology, a study asked people if...
Most brands do not have huge teams of people working on email; rather, it's usually two or three people in a company and they're are also managing search, social, the website, etc. A lot of people usually skip this step or maybe they inherit an...
But what's interesting is that Google is fracturing our cherished idea of discoverability, especially in relation to unbranded keywords, into search and exploration. Riley Newman, Head of Analytics at Airbnb, recently published a fun and geeky...
On search engines, it's all about the keyword. Ensures your ad doesn't show for any search that includes that term. Keywords connect a searcher's search terms to relevant ads created in AdWords. Keywords with the "+" sign must appear in the user's...
