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  1. Matt Cutts Extends Leave From Google Into 2015

    I’ve been talking to people on both the algorithmic and manual webspam teams during my leave, and they’ve been doing a top-notch job. In other search news, Bing also lost a very public-facing member of its team last week.

  2. 4 Pitfalls to Avoid Heading Into the Holidays

    If you are planning for really big spikes, I’d encourage you to contact your search representative ahead of time to let them know the plans. You think you know what will sell, you think you know what people want, but it is really hard to tell as...

  3. Using Analytical Analysis to Help Improve Conversions

    For non-converters, where are most people entering the site? For example, you may have seen an organic sales slide in the last few months and never realized that paid search is a channel that serves as a first touch point with the site and they...

  4. Spooky Google Doodles for Halloween 2014

    Part of the ritual of this event was for people to light bonfires to ward off ghosts while wearing costumes. Lucky for us, the official Google Doodles archive includes doodles from this year, as well as those from previous years, so we can take a...

  5. Writing Your Way to the Top of Search and Social Results

    Search and social media writing - we’ve come a long way in the past 10 years. Search and social experimental writing is history. If we look at just Google search traffic, organic results dominate, receiving about 80-82 percent of its search traffic...

  6. Can Groupon Break Into the Search Market?

    If there's a great special on Groupon, people will link to it, they'll tweet it. With Groupon's Gnome tablet, business owners can track user content, respond to people's ratings, and redeem promotions, among other features that will be tested in...

  7. "Which Update?" Is the Wrong Question

    Another major issue is that most people don’t fully understand how the algorithms themselves can impact your rankings and thus looking to a single algorithm tends to put the blinders on to other areas.

  8. Secret Sauce LoMo Tips for More PPC Sales

    Here’s a staggering statistic: 73 percent of U.S.consumers prefer to use their phone to search for local information. Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile...

  9. Scaling SEO Across Your Enterprise Business – The Human Element

    Whether you’re a small business that wants to get serious about efficient search engine optimization, or a marketer who wants to take SEO to the next level company-wide, this post is for you. One task within the new project management role you’ll...

  10. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    The more people that get annoyed by takeover ads and then jump back to the search results, the more bamboo you are building. Google ends up dishing out more and more organic search traffic, even when there are problems on the site engagement-wise.