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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no...

  2. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    It's no wonder why people don't trust SEO (as an industry). On occasion, I'll search [search engine optimization companies] on Google to see just who is showing up. Apparently, in order to rank for [search engine optimization companies], I should:

  3. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Many search marketers consider Facebook to be a crucial part of any online marketing campaign. So the social network is cracking down on the practice because it feels it leads to a less enjoyable user experience, as it edges out content people do...