Creating AFC that people measurably engage with, measurably talk about, and measurably share, are all points of engagement that search engines leverage to measure the level of "awesomeness. In a world of billions of content elements floating around...
Do your pages use the words people search for? Describe what you do or include the keywords people search for. For example, Cutts said if you have a page about Mount Everest's elevation, you wouldn't just put the words "Mount Everest elevation...
Are you seeing less than 10 results in your Bing search results? If you clicked a high-ranking link and then clicked back to the search results, they increased the number of results from 10 to 12. Starting last week, Bing began changing up their...
It got thousands of shares on Facebook and Twitter, and worked incredibly well to drive people to the Mint website. If people don’t know we exist, they won’t ever see our blog or articles or social media, no matter how great they are.
Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...
Suppose I have a site that covers fishing overall (A) – Search Engine RoundtableOnly one page penalized due to 12 megabytes of spam from 21,169 comments. Bing Offers– Discover Deals from Across the Web in One Place – Bing Search BlogIt's pretty...
Just make sure the staging domain cannot be indexed by search engines! A company's executive team should sit with the lead designer to go through call-to-action formats, header formats, and all of the other minutiae that can affect user experience...
The search giant reported that requests were at 1,811 from January to June 2012. In more places than ever, we've been asked by governments to remove political content that people post on our services.
I think there's a revolution about to happen where people are no longer gonna listen to gatekeepers, no longer try to just suck up to gatekeepers and will just take control of their careers, their writing careers, and just write and publish by...
For example, a search for Starbucks returns threads related to the overall brand, location- specific brand such as Starbucks UK, products like the Starbucks Card and brand elements like the Starbucks logo.
You may be reading this because, like me, you usually spend a few minutes each day making sure you've trawled the main SEO news publications for new, useful thought pieces on organic search, analytics, or other aspects of online marketing.
The people who use search engines and social are the same people. Yet, many people are still trying to figure out exactly how social plays into their search strategy. People seek answers, content, and conversation in both search engines and social...
A new analysis says Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". All this and much more in our quick recap of search and social...
Many of the people who write a reconsideration request tend to have an angry tone. Once that work is done, you'll then have to file a reconsideration request to get your penalty removed and return to Google's search results.
Not indexing quickly or often enough means your site could miss some big organic search opportunities, especially if your site relies on current affairs or breaking news. When new pages and posts are created it may take some time for that new URL...
This was important because it was much different than the experience on their website where the pathways were designed for a desktop/laptop user and not necessarily what people needed that instant. How Often the App is used by Visitors: Visitor...
The Nearby feature is now more clearly branded as "Local Search," but it's still buried in the UI. So the question becomes what can be expected once Facebook does actively push harder on local search?
Google is encouraging everyone to get off the network quickly, and we think we'll benefit from people seeking strategic advice. A lot of people want to look at their programs, but it's a lot of work to change.
Content marketing has grown in importance in today's search environment and even the best marketers know that just because you publish it doesn't mean people are going to engage with it. We need to step up our offering to stay competitive in the...
Search engines don’t crawl inside mobile apps to learn what it is or why people want to download it. Users can discover and find apps in two ways: searches through the app stores as well as searches on search engines.
