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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid and SEO) was the most effective customer acquisition tactic. And, the research showed paid search was the channel most heavily...

  2. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. Due to the very broad nature of yoga, many people on Twitter are talking...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    This post will walk you through DoubleClick Search's Display Remarketing from search ads feature. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more likely to do so than those who haven't engaged with...

  4. Bing Launches Search Removal Request Form in Europe

    Microsoft's search engine Bing has finally responded to the recent European Court of Justice (ECJ) "right to be forgotten" ruling. Bing has created a form for people to use who want embarrassing things written about them to be removed.

  5. 5 Takeaways From the World Cup for Global Search Marketers

    Not only is it their home turf, but we all know that Google will favor a local over a multinational (paid search is probably the only exception to that theory). It was crazy and intense, and for those in the search world, there were many missed...

  6. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    You pull up the search results on your device, click the link, and nothing. After you spent 20 minutes combing through search results trying to find the right video it would have been nice to know which videos you would be able to text to Peggy so...