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  1. SEO Is No One-Trick Pony

    Finding the keywords/themes of this content is the art/science of SEO (you want to target keywords that have search volume, are relevant, AND that you stand a fair chance of ranking for; see Competitive Analysis, later).

  2. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    It’s clear this is a significant time for people searching and retail advertisers. Today we’re diving into the top two shopping days with a 24-hour breakdown of search activity level for each day. A dive into search data shows that searches on...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    As I’ve explained before here on Search Engine Watch, SEO band-aids do not lead to long-term recovery. There are many Panda victims that never go through the process of having real people test their websites and provide feedback.

  4. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Find out more about Adthena's Competitive Intelligence for Search services. Those getting the most traffic from search appear to be the big players such as Amazon, Asda, Marks all reported a 4 to 6 percent increase in sales in the five-week period...

  5. Social Customer Service Secrets to Avoid Negative Search Results

    We do a Google search before buying from a brand — what do people really think? Search results beware and be aware, customer service is part two of the social media revolution. Now buyers are in charge of relationships with the companies they...