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  1. Android’s New Feature Paves Way for Apps Replacing Web

    I think it would be safe to assume that if those two things were true, apps would start crowding out Web pages in mobile search results. The approach could be especially useful in developing countries where people have less money to spend on app...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    When you’re hit by Panda, it’s important to analyze the top landing pages leading to the site prior to the Panda hit. That’s where Google is getting user engagement data from, and you can often find glaring issues while going through the process of...

  3. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Themed Landing Pages It is also worth considering adapting ads to target other demographics, as varied groups of people visit online stores when they are purchasing gifts for other people. Take a look at U.K.department store Selfridges, which last...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    However, it illustrates the point that the majority of the content that is being produced for products and services at the enterprise level is typically not the kind of content that attracts links, even though the pages that detail those products...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Did your piece get enough time on prominent pages? Keep it branded where possible, and link to deep URLs where within context - as opposed to just trying to place links to top target money pages. Tools like Majestic/OSE can be used to find top...

  6. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Finally, they’re looking at landing pages a lot more closely, and the organic traffic coming to those pages through various lenses like device, interests, geography, and more. See which pages are earning their rankings, and look at the trending...