This cuts the risk of internal 404 pages that can harm SEO for internal pages, as well as ensuring that no visitor reaches a page that does not exist. Creating content: Forms can actually generate posts or pages within your site.
This follows its moves with Nearby and Graph Search, not to mention coming days after Foursquare's revamped desktop SMB pages. In an effort to continue courting SMBs – the lifeblood of local search – Facebook has rolled out Yelp-like SMB mobile...
So that also makes it well worth it for businesses to promote their Google+ pages to engage users for more reviews, increasing the likelihood that their business shows up first for more people. Google has announced a revamping of Google Maps and it...
Easily create and test landing pages for multiple campaigns For example, these tasks might include the automation of sending email, split testing landing pages, segmenting leads, and upselling to existing customers.
How to Use this Segment: Apply this segment to your SEO reports to look at keywords, landing pages, and other dimensions typically explored with organic search. How to Use this Segment: Apply this segment to any reports that compare landing pages...
Google+ is struggling to attract brands, and the brands they do attract are neglecting their pages, according to a Reuters analysis published this week. The Reuters article also brings up the lack of available options for brands to truly customize...
BloomReach customers can set thresholds for the metrics, and decide what action they want to apply to pages that meet or fall short of those metrics. The scores are based on how the web page in question acts relative to other pages across the Web...
Grab a list of the linked-to pages on your site and compare the list of deep page links to the list of links to the home page. You would be amazed at the amount of people who insist that they have a fantastic link profile because they have 18,000...
SEO for Yelp: As discussed above, you want your Yelp business page to rank just like you want the pages on your website to rank. According to Review Trackers research, people searching Yelp for local businesses spend 2.5 times more time on a Yelp...
Back in the good ol' days of SEO, you could get links, any links, just about and throw them at your site and your pages then watch those pages skyrocket to the top. Once Google got a little hip to this, there were some issues of keyword density on...
Having fresh web pages with the most up-to-date information is imperative. Using social-network data from Pinterest or Facebook, consider creating landing pages of popular or emerging products that can turn a browser into a customer.
I don't think this is purely an age factor, but just like domains and SEO, I believe Pages can benefit from age too. It makes sense that check-ins are a factor, since Facebook will want to surface places that are actively seeing people visit the...
By optimizing your Google service pages and its key features (Google+, +Local, Business Pages, etc.by understanding users' interactions across devices and channels, by using the right channels. Google has released many products and services over...
Which parts will be present on other pages and which parts won't are all influenced by page layout. If you might have one of those pages, get someone who understands motion graphics and subtle influence.
We tasked them with optimizing 8 pages over the course of a year but they outsourced their work and it's not up to our company standards. M.A.consultant, defending work that resulted in over 45,000 broken pages, tons of pages not being indexed in...
Facebook's Promoted Page Likes advertising rolled out globally this week, offering businesses worldwide a simplified way to get more Likes to their Facebook pages. Promoted Page Likes is only available to Pages with a location and profile picture.
Do your pages use the words people search for? Pay close attention to your titles and descriptions, especially on your home page or high traffic pages, Cutts said. Google uses web crawlers (a.k.a.bots or GoogleBot) to find and index web pages by...
Starting last week, Bing began changing up their search engine result pages (SERPs). Users who clicked back to a longer, 12-result page executed fewer queries per search session and Bing reduced the click-through rate to SERP pages 2 and 3 by...
What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
Map these need states to keywords, personas, and pages as you develop content. The pages that make the cut need to be mapped with keywords, personas, and need states. We can now map that need state to web pages, keyword ads, display ads, and more.
