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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Themed Landing Pages It is also worth considering adapting ads to target other demographics, as varied groups of people visit online stores when they are purchasing gifts for other people. Take a look at U.K.department store Selfridges, which last...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    However, it illustrates the point that the majority of the content that is being produced for products and services at the enterprise level is typically not the kind of content that attracts links, even though the pages that detail those products...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Did your piece get enough time on prominent pages? Keep it branded where possible, and link to deep URLs where within context - as opposed to just trying to place links to top target money pages. Tools like Majestic/OSE can be used to find top...

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Finally, they’re looking at landing pages a lot more closely, and the organic traffic coming to those pages through various lenses like device, interests, geography, and more. See which pages are earning their rankings, and look at the trending...

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    These are a hybrid of image and text ads that show prominently on Google SERPs and Google Shopping pages. She gave a brief overview on how remarketing helps advertisers reach and reconnect with people who have already visited their site.

  6. Google Responds to 'Right to Be Forgotten' Questionnaire

    On all domain pages accessible from the EU/EEA or by EU/EEA residents; Then comes the question of Google's interest -- including economic -- to providing people open access to information versus the right of the data subject to have his or her...