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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    This hybrid approach is something brands may choose to create a unique experience for their most important landing pages where they are trying to drive conversions. Even when people implement it right the first time, they don't keep it correctly...

  2. Forget Big Content – Small Content Is Critical to Search Success

    The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level detail the key content on pages. Complete the process and you will be left with a much clearer understanding of the people that will be consuming your...

  3. Pre-PPC Strategies For Launching a New Product

    You can search for interests, groups, other pages liked, places visited, movies and music and TV shows liked, restaurants visited, and much more. I can use lots of “fake meats” for new vegans still missing their beef and bacon, or stick to whole...

  4. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Google+ will give you recommendations of other pages and people to follow based on general categories. +Post ads on the Google Display Network have been out of beta for several months now, but the engagement ad option is still only available to...

  5. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    So you had essentially one page ranking for thousands of keywords, when there were clearly other pages on the web with more targeted content (that could better match the query). That's right, 70 percent less pages indexed yielded more Google...

  6. A Recipe for a Tasty Semantic Search & SEO Salad

    Instead, focus on conveying the concept of your pages. It just doesn't work that way, people! They aren't totally separate concepts! Certainly, SEO and semantic search overlaps, but the key to success lies in finding how to mesh them together, so...