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  1. Native Advertising for Small Business: The Missing Link?

    Outbrain makes 180 billion content recommendations to 550 million Internet users, while Taboola reaches 400 million unique visitors, recommending 1.5 billion pieces of content to them. Who would have thought that there was so much to be gained just...

  2. How to Optimize Your Content Strategy With Social Listening

    How that content is used is dictated by your business model, but the fact is, content plays a role in getting users to your website and getting them to come back for more. Strengthening your product descriptions and providing insights on how...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    The Adidas @brazuca Twitter handle grew more than 600 percent during the course of the games, ending with nearly 3 million global followers and about 1 million Google+ users. Using country flags, or utilizing an easy-to-navigate map page will help...

  4. 10 Shocking Facts About Content Marketing Today

    Social media sites and blogs reach eight out of 10 Internet users in the U.S. Every day, more than 27 million pieces of content are shared on the Web. Furthermore, company blogs can quickly become a go-to resource for other people in the industry...

  5. Top Brands Now Testing Pinterest Promoted Pins

    EMarketer puts its user base of people who use the service at least on a monthly basis at 40.1 million in the U.S.for 2014 and estimates that 85 percent of those users are female. Pinterest doesn't report on how many users it has, though it does...

  6. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Many of us are already familiar with their addictively clickable headlines and penchant for serving up other catnip of the interwebs, but the brand is also expanding into more mainstream news coverage to provide users with their daily diet of...

  7. Influence the Influencers: The Magic of Co-Created Social Content

    As users, we all face a dazzling and overwhelming overload of content served up by 24/7 social channels. Somehow people that love you and what you do gather together and say all kinds of nice things. According to Odden's research, there are more...