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  1. Influence the Influencers: The Magic of Co-Created Social Content

    According to Odden's research, there are more than 254 million blogs in publication. Somehow people that love you and what you do gather together and say all kinds of nice things. Much is hyped about the value and "magic" of social media marketing.

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    We recently compiled data from hundreds of WordStream clients – totaling several million in annualized spend – and plotted the average CPAs against impression-weighted Quality Scores. Some people argue that lower CPC isn't the same as lower CPA.

  3. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    You may be in a scenario where people research and then look for suppliers separately. If I sell a non-essential product that people might wait until payday to purchase (a new jacket, maybe? You might be in a market where people decide very quickly...

  4. How Vine Has Changed the Video Landscape in Just 12 Months

    Vine.co gets more than 4.5 million unique visitors, over 6.8 million visits, and north of 21.1 million page views a month, according to Compete PRO. The creative community that has embraced Vine's short, looping videos has shown that you can tell a...