John Gagnon, Bing Ads Evangelist at Microsoft, jumped into his morning keynote at SES Toronto talking about changing technology and how users are being impacted by it. He goes through some of the projects coming out of Microsoft Research, including...
Microsoft was an early investor in Facebook and Bing has been working closely with Facebook on various social search projects. Facebook and Microsoft have a strong partnership. As I explained in my blog post about BeastRank (right before Graph...
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
Most SEO professionals will spend time in Microsoft Office. The "optimization" in SEO implies that there is always something more which can be done to improve organic search visibility, so the faster and smarter you can work, the better results get...
It seems as long as Microsoft thinks Google is Scroogling people, the campaign will live on. A Microsoft spokesperson gave Search Engine Watch the following statement: Scroogled, the attack ad campaign Microsoft launched to initially attack Google...
Microsoft has invested heavily into their tiled design. The Bing Sitemap Plugin is compliant with sitemaps.org and runs on both Microsoft IIS servers and on Linux/UNIX servers running Apache. Two big themes always emerge when we look at patterns...
In the opening keynote of SES London on Tuesday, "Future Forward - Shifts in the Digital Revolution," Dave Coplin, chief envisioning officer of advertising and online at Microsoft UK, focused on the changing web and the importance of context and...
Dave Coplin, Chief Envisioning Officer, Advertising and Online, Microsoft UK, will give the Morning Keynote, Future Forward – Paradigm Shifts in the Digital Revolution. The web is quietly, but quickly, undergoing a social revolution, blending the...
Microsoft Excel: This is the trusted standby and go-to solution that can be at least used as a step one in mapping out a strategy. Accountability: Put it in writing where everyone can see it, touch it and live it.
Microsoft Excel enables search marketers to create reports for analysis, as well as the creation of keywords, ads, and campaigns in bulk. While our expert admittedly uses bid management tools for all of his clients, he didn't feel like they were as...
If we consider Microsoft's reach onto the desktop and through the Xbox console, they have access to a large percentage of searchers – they just haven't been able to win their hearts and minds … yet. In addition, the potential for further...
Among the sites participating in the launch are Google, Yahoo, Microsoft’s Bing, Facebook, and many others. He said there may be a few properties where an immediate upgrade would degrade the user experience so there may be a delay on those sites...
It wouldn't hurt to keep a tinfoil hat handy as well… Look no further than this Microsoft patent that talks about spying on SEO forums. Compressibility: As a mechanism used to fight keyword stuffing, search engines can also look at compression ratios.
Microsoft Advertising Intelligence for Excel Essential for checking campaigns are live, reviewing competitor copy and the search landscapes outside your current location. What People Search For - Most Popular Keywords
And yeah, we may not have a Google or Facebook on every corner, but Microsoft has a little stake here, and eBay, Google, Pixar, Disney, all play here too. The Downtown Project will mix arts, technology, and people to help foster “serendipitous...
Microsoft discovered Google and Facebook have also been circumventing their browser settings, though due to the ineffectiveness of a system called P3P. The problem was that users were experiencing reduced functionality, specifically in relation to...
Did you know Microsoft truly puts people first? Instead of having horrible, evil products like Gmail, Google’s search engine, Google Docs, or Google’s Chrome browser, Microsoft saves us with Hotmail, Bing, Microsoft Office 365, and Internet...
But like Microsoft, Yahoo, and all of the record companies, it needs to innovate to stay current. Think like the search engines and social platforms think, which is simply: we need to make money, how can we best connect with people to get and keep...
In what they are calling the "future of entertainment search," Microsoft has announced Bing on Xbox, a new way to search your TV's guide for shows and movies, spanning broadcast TV, movie services like Netflix, Hulu, and HBO Go, even apps and Xbox...
The two web giants have accused each other of copycatting on countless occasions and even exchanged barbs through search results, most recently when Microsoft implied that Google are a bunch of “evil whiners.
