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  1. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Those clickable headlines and quizzes you see in your Facebook News Feed are driving a considerable amount of click-through activity to BuzzFeed, both online and through mobile. Many of us are already familiar with their addictively clickable...

  2. How to Plan Effectively for Content Marketing in 2014

    In online PR, however, it's critical that you stay on top of daily (if not real-time) trends, and follow what is being absorbed in the news. Understanding your online audience's behavior is the most important thing you can do, as this will help you...

  3. Google Blocks Child Abuse Images on 100,000 Search Terms

    In a column for ITV News, former CEO of the Child Exploitation and Online Protection Centre Jim Gamble said Cameron has "the best of intentions" but that he has been "poorly advised and ill informed".

  4. How to Build Your First Content Marketing Strategy

    A quick search online will reveal that certain types of content are popular. It's time to take my operation online to attract more customers. If you look at any successful business online, you're likely to notice one common element: they're...