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  1. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    This gives you a fantastic overview of that individual's online "movements" and, as a result, helps you paint a thorough picture of their likes, loves, and passions. It's why you find such affinity with those people you share a regular game of...

  2. How to Plan Effectively for Content Marketing in 2014

    In online PR, however, it's critical that you stay on top of daily (if not real-time) trends, and follow what is being absorbed in the news. Understanding your online audience's behavior is the most important thing you can do, as this will help you...

  3. Google Blocks Child Abuse Images on 100,000 Search Terms

    In a column for ITV News, former CEO of the Child Exploitation and Online Protection Centre Jim Gamble said Cameron has "the best of intentions" but that he has been "poorly advised and ill informed".

  4. How to Build Your First Content Marketing Strategy

    A quick search online will reveal that certain types of content are popular. It's time to take my operation online to attract more customers. If you look at any successful business online, you're likely to notice one common element: they're...

  5. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Marketers have 14 opportunities daily, she said, to connect with each online user in the world. Use bid adjustments for tuning performance according to location, time of day, mobile device, etc.to ensure you're reaching the right people, in the...

  6. How to Ensure a Positive Online Reputation For Your Executive and Company Brand

    As an executive, you need to monitor what people are saying about you online. If you're a marketing director, CMO, or other person responsible for branding, public relations and/or online marketing, you also should be aware of what people are...