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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Most business owners are way too close to their own websites to objectively review their content, user experience, ad situation, etc. As I’ve explained before here on Search Engine Watch, SEO band-aids do not lead to long-term recovery.

  2. Last-Minute SEO - Here Come the Holidays!

    Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy those long, hot, sunny days! If unknown (not a good idea) NEVER hire one off a freelance or...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    So these websites are getting penalized because they get convinced by these guest bloggers that their site would actually improve with all these guest blogs, when in fact all they are is disguised link schemes.halcyondaze, we see a lot of business...

  4. Find & Hire Talent With LinkedIn Education and the Student Job Portal

    The benefit to small business owners of LinkedIn Education and the Student Job Portal are tremendous: If you're a small business owner or CEO of a growing company and require great talent, look no further than the LinkedIn Education section and...

  5. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    The Bay Area Internet Marketers Meetup, a group of small business owners, consultants, coaches, and independent professionals; This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and...

  6. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    You can employ a content marketing agency or become a content marketer yourself, and unless you look subjectively you'll end up with a blog full of awesome frickin' content and your business won't sell itself effectively on the pages that you need...

  7. Social Media Automation: A Beginner's Guide for Small Business Owners

    This leaves small business owners confused, lumping social media in with SEO as another online marketing phenomenon they don't like or understand ¬– and certainly can't afford. Small business owners are resource-constrained and need to be clever.

  8. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    A lot of people usually skip this step or maybe they inherit an email program and they have no clue what the purpose of it is from a business standpoint. Often a company's top email business objectives include increasing the following: revenue...