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  1. Should You Syndicate Your Blog to Get More Traffic & Leads?

    You too can achieve similar or better results by following a few basic content syndication best practices. Now that we've (hopefully) cleared up any misconceptions of syndication, here are a few best practices to follow when using syndication as a...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Hummingbird) emphasize even more the importance of producing good content and having good marketing practices in place to promote that content. While marketing practices are relatively known and can be summed by the various tactics in the marketing...

  3. So... You Think SEO Has Changed?

    It's because more and more people are finally starting to understand what the implications of SEO best practices really mean to their business. As social media became such prevalent force on the Internet, aligning it with SEO best practices became...

  4. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    But this survey presents data useful to any industry; everyone wants to know the tactics, practices, and attitudes of their cohorts, competitors, and peers. It's one of the few SEO tasks you can't have total control over – it consists of convincing...

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Unfortunately, it's hard to reach and educate website owners who aren't involved in the SEO community – as we clearly saw with the number of site owners receiving warnings for unnatural linking penalties due to practices they had no idea went...

  6. SEO Basics: 8 Essentials When Optimizing Your Site

    You should always keep SEO in the forefront of your mind, and always follow best practices. If your site uses Flash or PDFs, make sure you read up on the latest best practices so search engines can crawl that content and give your site credit for it.

  7. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Make your content "SEO-Friendly" and follow best-practices for SEO. At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that enabled real people to share experiences, ratings, reviews...

  8. How to Hire (and Keep) Digital Marketing Talent in 2014

    So if you are in the market to buy or sell digital marketing talent, credentials and certifications matter; even at a higher executive level to have a high level understanding of the basics of SEO terminology, reporting and best practices will...