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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    According to the Harvard Business Review, it begins with your brand which is "your personal promise to the market and to the world. Are you promoting a specific business, or building your brand as the foundation for a career in a specific industry?

  2. Building a Data-Driven Organization

    This is one of the key points made in Thomas Davenport's paper "Competing on Analytics" (note: Harvard Business Review charges a fee to access the paper). Work on things that are important to the business from the beginning.

    Published
  3. Q&A with Nicholas Carr, author, The Big Switch

    That's the premise of The Big Switch: Rewiring the World, from Edison to Google, the latest book by Nicholas Carr, former executive editor of the Harvard Business Review. KR: In our recent SES webcast, you cautioned SEOs to use their power...

  4. Prevention is the Best Medicine: Don't Let Viral Campaigns Get Sick and Die

    In this month's Harvard Business Review, in the Forethought section, they address this very question. The reason link building and viral marketing is compelling to so many people is because effectively implementing viral strategies as a method of...

  5. The Search Engine Update - Number 170 - April 2, 2004

    Google's Thumbnails Illegal in Germany Greplaw.org, March 29, 2004 http://grep.law.harvard.edu/article.pl? Ruling clouds plans for search functions San Jose Mercury News, March 25, 2004 http://www.mercurynews.com/mld/mercurynews/business/technology...