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  1. Building a Data-Driven Organization

    This is one of the key points made in Thomas Davenport's paper "Competing on Analytics" (note: Harvard Business Review charges a fee to access the paper). Work on things that are important to the business from the beginning.

    Published
  2. Q&A with Nicholas Carr, author, The Big Switch

    That's the premise of The Big Switch: Rewiring the World, from Edison to Google, the latest book by Nicholas Carr, former executive editor of the Harvard Business Review. KR: In our recent SES webcast, you cautioned SEOs to use their power...

  3. Prevention is the Best Medicine: Don't Let Viral Campaigns Get Sick and Die

    In this month's Harvard Business Review, in the Forethought section, they address this very question. The reason link building and viral marketing is compelling to so many people is because effectively implementing viral strategies as a method of...