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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Most business owners are way too close to their own websites to objectively review their content, user experience, ad situation, etc. As I’ve explained before here on Search Engine Watch, SEO band-aids do not lead to long-term recovery.

  2. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Then determine if bidding on your brand is right for your business. If you are a new business, odds are you are not going to show up in the organic results if someone searches for you. The practice of bidding on your own brand terms is a topic that...

  3. Last-Minute SEO - Here Come the Holidays!

    Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy those long, hot, sunny days! If unknown (not a good idea) NEVER hire one off a freelance or...