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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The power to collaborate with other business units across a company and its teams when working on campaigns, so efforts are streamlined. A business-to-business (B2B) company we spoke to has a diverse customer base that includes buyers from many...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    With the business model and process elements covered, now is the time plan out how to succeed in search and discovery digital contexts. People, content, functionality, open data, and a bunch of other things will get you business into the...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Finally, ask them where they would go to validate that the company they found was a legitimate place to do business (e.g.review websites or social media). It’s a good idea before doing anything else to get a feel for the major segments of traffic...