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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    Many brands still struggle with the true value of mobile to their business. If you are planning for really big spikes, I’d encourage you to contact your search representative ahead of time to let them know the plans.

  2. Scaling SEO Across Your Enterprise Business – The Human Element

    Whether you’re a small business that wants to get serious about efficient search engine optimization, or a marketer who wants to take SEO to the next level company-wide, this post is for you. With these three steps in mind, you can begin to build...

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    This is a common mistake I see people make; they call their business "my name consulting," which seems logical. Make sure the business has enough recurring revenue to support the salary you offer the first few hires and do a complete background...

  4. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    And the business that can spend the most for a click, in the long term, is the one that monetizes that click most efficiently. But solving your AdWords problems will allow you to perform an accurate stress test on your business, so you can identify...

  5. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Most business owners are way too close to their own websites to objectively review their content, user experience, ad situation, etc. As I’ve explained before here on Search Engine Watch, SEO band-aids do not lead to long-term recovery.

  6. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Then determine if bidding on your brand is right for your business. If you are a new business, odds are you are not going to show up in the organic results if someone searches for you. The practice of bidding on your own brand terms is a topic that...

  7. Last-Minute SEO - Here Come the Holidays!

    Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy those long, hot, sunny days! If unknown (not a good idea) NEVER hire one off a freelance or...