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  1. IL Affiliate Tax Being Challenged As CA Pass it

    The Performance Marketing Association challenged the constitutionality of the Illinois law taxing products sold by affiliate marketers residing in the state, filing a lawsuit claiming it violates federal law; as the California State Assembly...

  2. Google Fighting Freedom of Press in Spain, Getting Fined in France

    France's Senate has also approved similar proposals, which have yet to be ratified by the National Assembly. While the fines in France have their own implications of what Google has to do about policing uploads of video or photography or any form...

  3. What History Tells us About Facebook's Potential as a Search Engine, Part 1

    To use a non-technology example as reference, think about Henry Ford's application of the assembly line to automobile manufacturing (technology) and the evolving relationship with both marketing and consumer behavior in the United States.

  4. PPC Keyword Sets: Words to the Wise

    The keyword list assembly process starts with defining our businesses customer personas, and then putting words related to those personas and their behaviors into buckets (or spreadsheet columns) -- and then use tools and techniques for combining...

  5. Highlights from the SEW Blog: March 17-21, 2008

    Similarly, a committee of the State Assembly has a bill that seeks to tighten data collection rules on companies that serve ads on sites they do not own. It's clear that search marketers -- like all online marketers -- are finally realizing that it...