Creating AFC that people measurably engage with, measurably talk about, and measurably share, are all points of engagement that search engines leverage to measure the level of "awesomeness. A couple of years ago, Scott Stratten of "Unmarketing...
For example, Cutts said if you have a page about Mount Everest's elevation, you wouldn't just put the words "Mount Everest elevation" – you'd want to use words like "how high is Mount Everest" because people are going to type that into the search...
Calls to action – what do you want people to do? Ad copy testing is one of the basic tenets of PPC advertising. The ability to test several ad variations at once is valuable to advertisers. Yet, a surprising number of PPC advertisers don’t take...
Reading, learning, and researching are the big three when it comes to entertain the field, but so few people actually experiment and test when they're just starting out. Not only was a great way to put finally put faces to names, it was an...
Less than 1 percent of people click on the eighth link on the page, according to Bing's research on click-through rates. Are you seeing less than 10 results in your Bing search results? There's a reason for that.
It got thousands of shares on Facebook and Twitter, and worked incredibly well to drive people to the Mint website. If people don’t know we exist, they won’t ever see our blog or articles or social media, no matter how great they are.
Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...
Twitter Testing New Local Discovery Features — And It’s About Time – AllThingsD"Twitter is in the process of testing a new feature that lets you discover tweets from people within a certain distance of your location.
Setup 301 Redirects: People miss this time and time again. Perform Quality Control: Invite multiple people to tear through the staging domain and provide unbridled feedback. Launching a new website isn't just about updating your CMS and content, it...
While we won't continue to offer this particular service, we'll be using our natural language research at Google in ways that may be useful to millions of people around the world. Google has acquired news summarization start-up Wavii for more than...
In more places than ever, we've been asked by governments to remove political content that people post on our services. From July to December 2012 Google received 2,285 government requests to remove content from its platforms, an all-time high.
Social behavior is ingrained into how we expect to consume information”, Slaby said, “It is important that we realize that we can no longer control how people engage and when or where they share”. Where and how you consume news, interact and engage...
Google+ Hangouts work wonderfully for businesses that work with international clients because you can chat with so many different people at once. This offers the same benefit that email can, but we all know that sometimes meetings are best when...
Journalists are people too,” explained Jay Berkowitz from 10 Golden Rules. Ninety-two percent of the people they look to for story sources are industry experts, so establishing yourself on LinkedIn as an expert in your business area on LinkedIn if...
Be specific in your headline – tell people exactly what you want and you’re more likely to get it. Email is great for HARO interviews, phone even better, and where people are really interesting, a Skype video interview can be very compelling.
I think there's a revolution about to happen where people are no longer gonna listen to gatekeepers, no longer try to just suck up to gatekeepers and will just take control of their careers, their writing careers, and just write and publish by...
What are the best stories about people randomly meeting Steve Jobs? Touted as ‘great for writers who don't have an audience and also for bloggers who have an audience but want to reach more people', it offers brands another avenue to get their...
Or have you ever wondered if what people on these sites write about ever really changes? In an industry where so many people contribute to the greater knowledge base, I wanted to understand whether the articles that caught my eye had changed over...
People seek answers, content, and conversation in both search engines and social networks, so marketers need to be in both places where these conversations and searches are occurring. Yet, many people are still trying to figure out exactly how...
The series finale of "Cheers" was watched by 84 million people, which is more than double the all-time highest rated episode of "American Idol". The upcoming Digital Upfronts (a.k.a. NewFronts") have been dominating my conversations as of late...
