Dubbed Project Loon, the venture aims to liberate those 5 billion or so people on Earth without Internet access, because "for every one person in the world that can get online, there are two that can't.
People are naturally driven to share their knowledge and build a personal brand. Look for the really smart people at your company. A public relations strategy is a big part of successful search campaigns.
Build an influential Google+ profile and include people in your circles who are influential and related to topics and content that you author People are publishers and, as Google evolves, people and the content they produce are beginning to be...
It's not the black art that people sometimes pretend it is. Skype video is great for conducting two-way interviews with people, irrespective of their location. It's used in promotion, video ads, "how to" and explainer videos, user-generated videos...
Ever since the news hit about the NSA PRISM surveillance program in the United States, many people have become much more concerned about what exactly search engines are tracking about them. Although Google, Bing, and Yahoo have stringent privacy...
Most people new to marketing (and even many of those not so new) think about marketing as "how do I get visitors to my website? Some may be tempted to dismiss this as "touchy-feely" marketing better suited for a group therapy session, but the truth...
The recent "Red Wedding" episode of Game of Thrones, received over 1.5 million mentions on Facebook, representing a significant portion of the 5.2 million people who watched the show. To date, there has not been a simple way to see the larger view...
In a Webmaster Help video, Google's Matt Cutts details the types of cases where people are struggling to identify problems on their site, part of how Google Webmaster Tools is trying to provide more concrete actionable information in their emails...
Performing a log file analysis identified 20 "rogue" bots hitting the site, and had some concerns about the possibility of people scraping the client's content, so these "bad" bots had their access removed.
Anywhere that relies on people being in the right place at the right time when they’re interested in buying something is a perfect opportunity to send a push notification. By keeping track of how many people respond to your messages and how much...
But he discovered people preferred one of three types: 1. He says the way people are searching and interacting with technology is changing and it is causing a lot of things to come to the forefront. Stories from Psychology, a study asked people if...
This is an important thing to look at because you can figure out if you have a certain amount of people who are at risk from an email standpoint, but they might be engaged somewhere else (e.g.social).
It would be useful to know whether it is the same people retweeting and favoriting tweets, or if it is different people everytime. It has always been difficult for Twitter users to get specific stats about their impact on Twitter, such as how many...
People who are change agents. People who don’t mind making mistakes in order to offer solutions, instead of just complaining about problems. Best-selling author and marketer Jeffrey Hayzlett, former CMO of Kodak, kicked off SES Toronto today with a...
Social/Mobile/Local marketing (that thing people call SoMoLo) At Google I/O 2013, huge changes to the user experience of Maps were announced. Unfortunately, amidst the excitement, it seemed that its impact on search – especially for local – was...
Another example of how negative keywords can improve relevancy is if we're promoting blueberry muffin recipes, we may want to use a negative to prevent us from showing up when people are looking for bakeries.
Social media listening helps us understand real conversations, real people, and what they want. During a crisis people start to talk, so it's up to the brand to respond. Many people took to social media to express their thoughts on the matter.
In the early days of the Internet, few people had much concern about online security, in terms of their personal information. It was built to gather information, to tie people to data, to flesh out the graph.
Moreover, a recommendation reduced the number of people who did not enjoy the video by 41 percent. Viewers enjoy recommended videos more than non-recommended videos: there was a 14 percent increase in the number of people who enjoyed the video...
Egobait can be a hard sell to clients because I find that some businesses are apprehensive of being positively or negatively associated with other people or brands. If this were my blog, I'd send a short email to the people featured in the videos...
