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  1. Google to Fight Piracy by Modifying Search Algorithms

    The update will mean piracy sites are less likely to appear when people search for music, films, and other copyrighted content. The move is likely to be a result of criticism received from the entertainment industry, which has argued that illegal...

  2. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    For too long, we've been looking at what people are searching for [to offer clues] for what they want to buy. Better tools for mapping mobile behavior based on time and location are the keys to predictive marketing, according to Bing ads evangelist...

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    But, back then people thought you just had to be on the Internet or WORLD WIDE WEB to make millions. If you can’t pay top dollar and hire amazing people, you better have a kick-ass culture or career path to get quality employees, because the people...

  4. Android’s New Feature Paves Way for Apps Replacing Web

    The approach could be especially useful in developing countries where people have less money to spend on app downloads using their mobile connection. Now Google is considering ways to let consumers try out new apps without downloading them in full...

  5. Native Advertising for Small Business: The Missing Link?

    If a Main Street business has 1,000 followers, then its content marketing will only reach about 100 people. By using Facebook Promoted Posts, Meredith Manor, a West Virginia equestrian vocational college, was able to reach four times as many people...

  6. Google App Searches Gmail for Upcoming Bills

    In reviewing some of the other user’s comments, it appears that quite a few people are asking if your bills must be present in your main Gmail folder in order to pull into the app. What day of the month is the cable bill due?

  7. The Evolution of SERPs and User Behaviors

    Long, descriptive title tags and meta descriptions were advantageous because people wanted to know as much as possible about what they’d find before they committed to clicking. Mediative suggested this was because mobile devices have trained uses...

  8. Drive Your Clicks In-Store With Local Inventory Ads

    In the U.K.percent of transactions still happen in-store, despite more and more people doing their research online first. Local inventory ads are a new version of a product listing ad. As well as the price, title, and image, these ads will also...