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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    Even when people implement it right the first time, they don't keep it correctly implemented when, for example, lots of different people are touching the site. Why? This is a result of incorrectly implemented mobile solutions, BrightEdge says, and...

  2. Mobile Advertising Measurement: Winning the Long Game

    There is no point in driving installs if people aren't using your mobile app. If you have a lot of installs but people aren't opening or re-opening your app that's a red flag. Advertising is a fundamental component of most mobile marketing...

  3. Forget Big Content – Small Content Is Critical to Search Success

    Complete the process and you will be left with a much clearer understanding of the people that will be consuming your content and, with it, you amplify your chances of getting it shared. The former "feed" off Google's suggest feature, which is, in...

  4. Google Censorship Ruling in Canada Has Worldwide Implications

    Google, today, is like a library catalogue of available knowledge; while different countries may choose not to make certain knowledge available, people should be able to know it exists in the first place – and the best way they can do so is...

  5. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    When it comes to what people are searching for when prepping for school each year, the report cited "back to school" terms ruled, "school supplies" were second, and "school shopping" and "back to school sales" were about tied next.