The average CPC in shopping, for companies like Amazon, eBay and JC Penney, is just $0.25 on Google Search and $0.27 across the display network. Each day, Google makes over $100 million in search advertising, with 5.6 billion daily ad impressions...
Two times larger than Wal-Mart’s success set times larger than Macy’s and times larger than JC Penney’s If you’re spending money on search engine marketing to drive retail sales, chances are you’ve asked yourself, “how do I measure up against Amazon?
In the previous chart we looked at the total number of searchers and searches for Coupon-related terms, but if you look at the top 10 versions used by the searchers, 7 are for specific retail stores, like Target, Kohl’s and JC Penney.
Penney - SEOptimiseJCPenney's manual penalty ended after 90 days, so why do they have so many links all of a sudden? What's in your wallet? Probably nothing in the near future if Near Field Communications take off.
JC Penney's and Overstock had been previously investigated by the New York Times for their link building methods. The Friday prior to Mother's Day, the New York Times reported on the flower industry and link buying.
British SEO tools company, Linkdex, has released data to Search Engine Watch that suggests, in their assessment, that JC Penney's link buying strategy was simply just good business sense. Linkdex (not to be mistaken with Searchdex, the company...
In an attempt to spur on the wild horses that has become the JC Penney debacle - namely mainstream brands getting outed for buying links - Blekko have released a 'live link roll' (in the form of an embeddable widget that displays the latest...
Penney's ranking on Google. It appears someone has launched a successful PR campaign poking holes in Google's search quality. Why do I think someone has launched a PR campaign? As Auric Goldfinger tells James Bond in the movide Goldfinger (1964...
The launch seems a little too quick to be a response to the recent New York Times article criticizing the positions of JC Penney written for the Sunday edition. Google announced today that they have added a new extension to their Chrome browser...
The latest being JC Penney and how it seems to rank at the top for every product they sell. Now apparently they saw some suspicious search rankings for JC Penney and cried foul. The search industry was all a Twitter about the NYT article discussing...
Penney Co. The reports are in and it appears people are doing their Christmas shopping early and online to take advantage of the bargains and save money, the Wall Street Journal reports. Sales on Cyber Monday, the nickname for the Monday after...
Mountain Dew, JC Penney Run Display Ads With Facebook 'Like' Buttons - ClickZ Here's a roundup of this week's columns and news stories for the week of Oct.to 22, as reported by Search Engine Watch, as well as search news and tips from around the web.
The AAF is evidently a Who's Who of the Ad industry, with heavyweights sitting on its board, including PepsiCo, FedEx, AOL, JC Penney.but also publishers such as the New York Times, USA Today, AdWeek, Bloomberg, The Wall Street Journal.as well as...
Bazaarvoice powers user-generated product reviews for about 800 brands, including Best Buy, Costco, Dell, Samsung, QVC, and JC Penney. Now retailers and manufacturers can automatically feed full-text product reviews to Google and Google Product...
You filter the results by JC Penney. The ad that JC Penney placed for the larger "argyle sweater" search will also appear in the filtered search that display only pages from the company's website. If you're conducting a search on Yahoo!
To promote its two new clothing lines, department store J.C.Penney created an online game called "DorkDodge" in which a girl has to navigate through a number of undesirable boyfriends to find her dream date.
Penney saw 8.7% growth in online traffic for the first quarter of 2008, while same store sales saw a 7.4% drop. As gas prices rise, mall traffic has been dropping. But all is not lost for retailers. Consumers are increasingly turning online to...
Microsoft says that MSN Shopping includes more Fortune 500 retailers than any other online shopping portal,including Circuit City, Neiman Marcus, Blue Nile, Red Envelope, Sephora, Dell and JC Penney. Today: BizRate/Shopzilla, Froogle, and MSN...
JC Penney www.jcpenney.com Amazon? Walmart? Nope, according to some just released stats from Hitwise, it's eBay. Hitwise Search Term data show that for the four weeks ending Sept.the term "ebay" commanded 1.49 percent of queries across all major...
Penney and Circuit City, it's also more expensive. In Comparison Shopping Threatens Smaller Sites, (posted on the WSJ's StartupJournal site, registration not required), Jeannette Borzo takes a look at comparison shopping databases from the small...
