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Penney

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  1. Ad Industry To Facelift Reputation With Institute For Advertising Ethics

    The AAF is evidently a Who's Who of the Ad industry, with heavyweights sitting on its board, including PepsiCo, FedEx, AOL, JC Penney.but also publishers such as the New York Times, USA Today, AdWeek, Bloomberg, The Wall Street Journal.as well as...

  2. Gas Prices Send Consumers Online to Shop

    Penney saw 8.7% growth in online traffic for the first quarter of 2008, while same store sales saw a 7.4% drop. As gas prices rise, mall traffic has been dropping. But all is not lost for retailers. Consumers are increasingly turning online to...