SEO News

Penguin Update

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  1. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Others saw this too, and several of us thought it could be the start of a Penguin update (or some type of major update). But Google denied Penguin (or some other spam effort) was rolling out. Now that the dust has settled, it's clear that Panda 4.0...

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Though they feel like penalties and are often referred to as such, Penguin and Panda are algorithm changes and the damage done to a site by these updates is sometimes referred to as an "algorithm shift," not a penalty.

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    Panda and Penguin gave clear signals on the shift to content and relevancy and the removal of "black hat" strategies. Google's Hummingbird update "rubber stamped" the essential need to focus on quality content marketing and, in conjunction, secure...