At present, I'm sure the real worry for most is how to react and adapt to recent algorithm update, Penguin 2.0 – but a good SEO professional will always keep the long-term in mind. Google Maps (and its Yelp-like counterpart, Google+ Local) have...
Tired of Penguin 2.0 related posts yet? Taking a step back though, did the changes of Penguin 2.0 really catch any SEO professionals by surprise? The great thing about a diversified cross-media approach is that it makes companies decently Penguin...
I've done a lot of Penguin work since April 24, 2012 when Penguin 1.0 first rolled out, and I was fully prepared to begin analyzing the latest update as well. Similar to the approach I used for Penguin 1.0, I began heavily analyzing Penguin 2.0...
SEW: How do you feel now that Google Penguin 2.0 has arrived? None of the Powered by Search clients got hit by the algorithm update. Four groups of Canadian marketing professionals plan to attend the SES Toronto networking cocktail reception on...
I have seen a lot of accusations after Panda and Penguin that Google is just trying to increase its revenue, and let me just confront that head on. Cutts also tackled the persistent rumor that the reason Google does updates like Panda and Penguin...
Google's Penguin update grabbed the majority of online marketing headlines over the past two weeks with Matt Cutts, hyperbole, and fear motivating many SEO practitioners to expect the worst before the worst even materialized.
Last year after Google Penguin 1.0 launched, Glenn Gabe at G-Squared Interactive did an analysis of sites that lost traffic and rankings, and I covered in "Google Penguin Update: 5 Types of Link Issues Harming Some Affected Websites".
Unlike last year's Penguin feedback form, Google isn't giving you the option to report sites that shouldn't have been affected by this update. It's been less than 24 hours since Google Penguin 2.0 went live, but there are already several reports of...
Other Google Update Checks (Penguin Included) Now that we have that straightened out, what does content marketing have to do with Penguin, SEO, future penalties, and you? Now with the arrival of Penguin 2.0, you might be just setting yourself up...
Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting on websites with number of manipulative links in their profile.
Twitter is full of people commenting on the new Penguin 2.0, and there should be more information in the coming days as webmasters compare SERPs that have been affected and what kinds of spam specifically got targeted by this new update.
The new Penguin 2.0, which is the name Google uses internally for the next gen Penguin, will be much more comprehensive than Penguin 1.0 and it will go deeper and have a larger impact than the original.
Nope, no new Penguin update this week," Cutts wrote on Twitter, later adding "…we do expect to roll out Penguin 2.0 (next generation of Penguin) sometime in the next few weeks though. Google's Penguin update launched in April 2012, and was followed...
Well sure it does, in fact part of the Google Penguin update was to help really crack down on what was first known as the over-optimization penalty. No Panda, Penguin, or any other cute furry creatures back then, nope!
Interestingly I didn't star as many articles on Penguin; I think that this is a reflection on the fact that Panda was more around owned media (client webpages) rather than earned (links, social signals) assets and therefore the advice was more...
Then I helped him craft an email to those people explaining the current link situation, how it could eventually hurt his website, and that we were racing the next Penguin update. I also explained that an official Penguin update hadn't been launched...
Unless you've had your head under a rock you've undoubtedly heard the rumblings of a coming Google Penguin update of significant proportions. We know that Penguin is purely a link quality filter that sits on top of the core algorithm, runs...
I can't project the exact best strategy for sites that I have not even looked at, but I do know that Google is making large investments in the areas of fighting bad links, and I do know that Cutts let us know that a new Penguin update is coming...
In the initial Penguin update, the only sites we saw penalized had link profiles comprised of more than 80 percent manipulative links. Yes, the Penguin update has demoted the rankings of sites, but as Google's Distinguished Engineer Matt Cutts has...
It isn’t known when the next Penguin update will arrive, but Cutts revealed Google is working on a “new generation of Penguin. Also, Cutts has revealed that Google is working on a significant change to the Penguin algorithm.
