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Penguin 2

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  1. How Link Building Changed in 2013

    There were Penguin recoveries during Panda updates as well. There were a few others, but in terms of ones that affected link building, we still mainly had to fear Penguin. Penguin updated in May and then in October, with both updates causing havoc...

  2. A New Direction for SEO in 2014: The Secure Search Manifesto

    Panda and Penguin gave clear signals on the shift to content and relevancy and the removal of "black hat" strategies. With more than 500 algorithm changes a year, keeping pace with innovation was a source of confusion and frustration for some...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    We can continue to expect micro adjustments to Panda and Penguin that continue to target both link quality and content quality. Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from...

  4. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    On Friday, October 4th, Matt Cutts announced the release of Penguin 2.1. Based on the amount of Penguin work I do, that meant one thing. Summary: Penguin 2.1 Bringeth and Taketh Away Similar to previous Penguin updates, I began heavily analyzing...