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  1. A New Direction for SEO in 2014: The Secure Search Manifesto

    Panda and Penguin gave clear signals on the shift to content and relevancy and the removal of "black hat" strategies. With more than 500 algorithm changes a year, keeping pace with innovation was a source of confusion and frustration for some...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    We can continue to expect micro adjustments to Panda and Penguin that continue to target both link quality and content quality. Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from...

  3. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    On Friday, October 4th, Matt Cutts announced the release of Penguin 2.1. Based on the amount of Penguin work I do, that meant one thing. Summary: Penguin 2.1 Bringeth and Taketh Away Similar to previous Penguin updates, I began heavily analyzing...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    In the context of Google Knowledge Graph, the semantic web, Hummingbird, Penguin, Panda, and performance of the website as a business asset, Google Analytics may have little value to those who aren't reliant upon paid traffic as a primary source...