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  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    We found that ads that included price in their copy had a 17 percent lower click-through rate, which hurts your ad doubly since it ensures the ad will get hit with a quality score penalty as well. This one may not make sense for every advertiser...

  2. Are Scholarship Links Considered Unnatural by Google?

    I really wasn’t certain whether or not I should be trying to remove these in order to get the site’s manual penalty lifted. The site that I asked him about was one that was dealing with a manual unnatural links penalty.

  3. "Which Update?" Is the Wrong Question

    After all, let’s say it was a Penguin penalty that hit you THIS TIME. With the combinations of Google Updates taking places within short periods of time, one of the more frequent questions I encounter as an SEO is, "Which update _______ (fill in...