If your website has received a manual penalty notice from Google, then your first step is to repair the site so it complies with Google’s quality guidelines. Once that work is done, you'll then have to file a reconsideration request to get your...
After you have meticulously completed a link audit and followed all of the steps necessary to emerge from a manual penalty, you will find a note like this in Google Webmaster Tools: A key factor in recovering from a penalty is a promise to adhere...
But that's exactly what happened this past February, when I helped a company with a troubling unnatural link situation PRIOR TOits website getting hit by Penguin (or a manual penalty). We emphasized that we did not want my client's site getting hit...
After the dust settles (or a webmaster receives a penalty), the smart marketer starts viewing the costs associated with good SEO as a wise investment. Google is growing market share and vowing to implement more changes aimed at reducing web spam...
Price stated that he believes that achieving the top of Page 1 may require deviation from Webmaster guidelines and the risk of a penalty by Google. People spend more time on the Internet than watching TV.
Unsurprisingly, akin to every Indian summer these all ended in a cold, gloomy winter .or a manual penalty. This will be the first time that this many Meetup groups of marketing professionals, brand advertisers, agencies, and business leaders from...
Although the report refers to Penguin a penalty, Penguin isn't a penalty. A penalty is a manual action taken against a site. Yes, the Penguin update has demoted the rankings of sites, but as Google's Distinguished Engineer Matt Cutts has explained...
Was Digg the victim of a manual penalty? The Internet was certainly talking about Digg today when people discovered the social news site was no longer appearing in Google's search results. Did Digg have an issue with its robots.txt file?
Quick scaling can lead to penalties so it's important to understand what a penalty actually is, as I see way too many people incorrectly attributing a falling ranking to a penalty. If you don't understand what a penalty is and you misidentify it...
The well-covered Interflora Google penalty was lifted as of March 3 with many of the major rankings returning. These statements seem connected to the Interflora penalty as several British newspaper sites hosted advertorial pages with dofollow links...
UK flower delivery site Interflora, banished from Google’s UK searches after it placed about 150 advertorials on regional news sites, is out of the penalty box after only 11 days – a timely return to the search results ahead of Mothering Sunday.
Google will count each web page, even though they are technically the same, as two different pages and give your site a duplicate content penalty. Another trick to avoiding a duplicate content penalty is to force a trailing slash on all of your URLs.
If you're looking to recover from a penalty, then access to GWT What is the definitive source for backlinks to look at? If the primary objective is to recover from a penalty, one needs to focus on GWT and those areas that fall outside of the...
These are thin content pages/sites that exist only to capture search traffic and then to get people to go to another site (in this case the site with the penalty). Once you get your penalty removed, you need to adapt your link building efforts to...
Today they are taking up valuable real estate and possibly putting you at risk for a Google ad space penalty. You’ve just heard about the latest and greatest website technique. Everyone is doing it you should try it too!
You’ll notice that at a quality score of 7, there is neither a discount nor a penalty. When it comes to AdWords quality score, everyone knows from best practices that increasing this magic number is not only beneficial for rankings, but could lead...
Since Penguin is an algorithm and not a penalty, there is nothing to reconsider. Many sites hit with a manual link penalty use SENuke or something similar. Yes, a month seems like forever, but failure to show a good faith effort to resolve the...
This is a good reminder that should Google flag your website for having malware, you could be slapped with a penalty that tanks your traffic for hours – if not days – so always make sure to check your Google Webmaster Tools account for messages to...
It was bad timing in the midst of efforts to raise their profile and the company came under a fair amount of fire from the industry - and Google's penalty was harsh - the company domain was de-indexed from the search results.
This may not be the only path to a Penguin penalty, but it’s probably the quickest one. Link building has always been a risk:reward proposition. This continues to be true in 2013. What has changed over the years is the degree of risk associated...
