SEO News

Penalty

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  1. 4 Steps to Take After a Google Manual Penalty is Removed

    After you have meticulously completed a link audit and followed all of the steps necessary to emerge from a manual penalty, you will find a note like this in Google Webmaster Tools: A key factor in recovering from a penalty is a promise to adhere...

  2. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    But that's exactly what happened this past February, when I helped a company with a troubling unnatural link situation PRIOR TOits website getting hit by Penguin (or a manual penalty). We emphasized that we did not want my client's site getting hit...

  3. The Link Building Book: A Must-Read for Newbie & Experienced SEOs [Review]

    Quick scaling can lead to penalties so it's important to understand what a penalty actually is, as I see way too many people incorrectly attributing a falling ranking to a penalty. If you don't understand what a penalty is and you misidentify it...

  4. Is Your Quality Score Costing or Saving You Money?

    You’ll notice that at a quality score of 7, there is neither a discount nor a penalty. When it comes to AdWords quality score, everyone knows from best practices that increasing this magic number is not only beneficial for rankings, but could lead...