SEO News

Penalty

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  1. Google's Matt Cutts Issues New Warning on Advertorials & Paid Content

    Even with the Interflora penalty, more webmasters have been utilizing advertorials and other types of paid promotional content for search engine ranking benefits, so Google's Distinguished Engineer Matt Cutts is bringing the issue up and alerting...

  2. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Last week Google announced the removal of thousands of link selling websites and we are hearing of a manual spam penalty against Sprint this week. Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the...

  3. 4 Steps to Take After a Google Manual Penalty is Removed

    After you have meticulously completed a link audit and followed all of the steps necessary to emerge from a manual penalty, you will find a note like this in Google Webmaster Tools: A key factor in recovering from a penalty is a promise to adhere...

  4. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    But that's exactly what happened this past February, when I helped a company with a troubling unnatural link situation PRIOR TOits website getting hit by Penguin (or a manual penalty). We emphasized that we did not want my client's site getting hit...

  5. The Link Building Book: A Must-Read for Newbie & Experienced SEOs [Review]

    Quick scaling can lead to penalties so it's important to understand what a penalty actually is, as I see way too many people incorrectly attributing a falling ranking to a penalty. If you don't understand what a penalty is and you misidentify it...