SEO News


  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    We found that ads that included price in their copy had a 17 percent lower click-through rate, which hurts your ad doubly since it ensures the ad will get hit with a quality score penalty as well. However, copy optimization, i.e.testing a...

  2. Insurers must prove bank-style run risk worries wrong

    What I would love to see is a simple table from firms showing what percentage of liabilities cannot be withdrawn early and what percentage can be withdrawn, with a couple of buckets for the level of penalty [if policyholders surrender].

  3. Are Scholarship Links Considered Unnatural by Google?

    I really wasn’t certain whether or not I should be trying to remove these in order to get the site’s manual penalty lifted. The site that I asked him about was one that was dealing with a manual unnatural links penalty.

  4. "Which Update?" Is the Wrong Question

    After all, let’s say it was a Penguin penalty that hit you THIS TIME. With the combinations of Google Updates taking places within short periods of time, one of the more frequent questions I encounter as an SEO is, "Which update _______ (fill in...

  5. Fines to rise as regulators continue to punish misconduct

    Repeated conduct failures lead to increase in average penalty amount At the time it was the largest penalty ever paid by a bank. These fines make the $1.9 billion penalty the DoJ issued against HSBC in 2012 for money laundering seem paltry.