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Peer Networks

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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Assuming that your content is exceptional, having your blogging team reach out to their contacts and ask for a peer review or an opinion on the new content can very often lead to excellent suggestions on how to improve it, as well as links.

  2. 10 Vital Steps to Building Social Influence

    Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...

  3. 5 Things That Haven’t Changed Online Since 1997 & 5 Lessons for Marketers

    Maybe one day someone will find the perfect solution, probably based on the Dewey Decimal System and peer review – hell, it got us through to the 20th century just fine and I'm pretty sure there was always just as much information in the world as...

  4. Search and Rescue: How to Become Findable and Shareable in Social Media

    Peer-to-peer activity strongly influences the resulting behavior of impressionable nodes defining social graphs, much in the same way we rely upon trusted referrals from our real life contacts. As social networks gain in prominence, the amount of...

  5. FCC Votes to Pursue Genachowski's Proposed Net Neutrality Rules

    One example alluded to by the chairman: Comcast's blocking an application by BitTorrent that would allow peer-to-peer video sharing. The Post also pointed out that net neutrality amounts to controlling networks that private companies have built:

  6. Clay Shirky, Author of "Here Comes Everybody", to Keynote at SES San Jose

    He consults to a variety of organizations on network technologies, and is an acknowledged expert on collaboration tools, social networks, peer-to-peer sharing, collaborative filtering, and Open Source development.

  7. President 2.0

    This leveraging of peer-to-peer communication helped mitigate the violent swings that can be caused by traditional media, and is one big reason why he overcame the Rev. Networks that recognize this and attempt to work effectively with the new forms...

  8. Get in on the Conversation about the Future of SEO

    Personalization and digital asset optimization will end 1999-style ranking reports, as search engine results will be based on blended results from end-user specifics, such as geographic location, time of day, previous searching history, and peer...

  9. Social Search: It's Time For Monetization

    Some advertisers should tap into the trust that an explicit network of contacts represents, which is more of peer influence. We've already discussed the beginnings of social search, and the evolution of social networks.

  10. Google is an Optimist. Newspapers are Pessimists.

    Decentralized, peer-to-peer" is precisely where the game is at. Maybe I misunderstood the point here, but it seemed you further implied that legitimate news organizations need to change to compete with decentralized, peer-to-peer (Web 2.0?

  11. New Search Patent Filings: August 27, 2006 - Google's Recommendations, IBM's Speedier Pagerank, Napster's Search

    System and method for searching peer-to-peer computer networks by selecting a computer based on at least a number of files shared by the computer Napster's peer-to-peer filing sharing system is described in a patent originally filed in August, 2000.