Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...
Quora is great for blogging, answering and peer networking, among others. As brands seek to engage users, they would do well to look at the usual suspects but also explore networks that target niches.
Maybe one day someone will find the perfect solution, probably based on the Dewey Decimal System and peer review – hell, it got us through to the 20th century just fine and I'm pretty sure there was always just as much information in the world as...
After a little introspection and some peer debate, my attitude toward the product flipped. The festival is packed with sessions covering PPC management, keyword research, search engine optimization (SEO), social media, ad networks and exchanges, e...
Instead, peer influence will become an increasingly important ingredient of a pleasant online shopping experience. The festival is packed with sessions covering PPC management, keyword research, search engine optimization (SEO), social media, ad...
Peer-to-peer activity strongly influences the resulting behavior of impressionable nodes defining social graphs, much in the same way we rely upon trusted referrals from our real life contacts. As social networks gain in prominence, the amount of...
One example alluded to by the chairman: Comcast's blocking an application by BitTorrent that would allow peer-to-peer video sharing. The Post also pointed out that net neutrality amounts to controlling networks that private companies have built:
Clay Shirky, an expert on collaboration tools, social networks, peer-to-peer sharing, and open source development, was the keynote speaker at Search Engine Strategies San Jose 2009. An acknowledged expert on collaboration tools, social networks...
He consults to a variety of organizations on network technologies, and is an acknowledged expert on collaboration tools, social networks, peer-to-peer sharing, collaborative filtering, and open source development.
The study's authors, Bill Heil and Mikolaj Piskorski, suggest that Twitter is a one-to-many conversation tool like Wikipedia rather than it is a peer-to-peer social network. Unlike other social networks, it's very male-centric and it's more like...
He consults to a variety of organizations on network technologies, and is an acknowledged expert on collaboration tools, social networks, peer-to-peer sharing, collaborative filtering, and Open Source development.
This leveraging of peer-to-peer communication helped mitigate the violent swings that can be caused by traditional media, and is one big reason why he overcame the Rev. Networks that recognize this and attempt to work effectively with the new forms...
Personalization and digital asset optimization will end 1999-style ranking reports, as search engine results will be based on blended results from end-user specifics, such as geographic location, time of day, previous searching history, and peer...
Some advertisers should tap into the trust that an explicit network of contacts represents, which is more of peer influence. We've already discussed the beginnings of social search, and the evolution of social networks.
Decentralized, peer-to-peer" is precisely where the game is at. Maybe I misunderstood the point here, but it seemed you further implied that legitimate news organizations need to change to compete with decentralized, peer-to-peer (Web 2.0?
Viacom announced it is using Joost - the peer to peer platform - to distribute its content, instead of Google's YouTube. Under the agreement, Viacom's divisions - MTV Networks, BET Networks and Paramount Pictures - will provide television and...
System and method for searching peer-to-peer computer networks by selecting a computer based on at least a number of files shared by the computer Napster's peer-to-peer filing sharing system is described in a patent originally filed in August, 2000.
Trends: Peer Into Google's Database Of Searches But there are several other advertising networks that offer behavioral targeting today. Semel To Microsoft: "You Have No Chance" The Financial Times has an article with a quote from Yahoo's CEO...
It's much more about networks and peer groups. Danny Sullivan's keynote address at Search Engine Strategies has become a must-see event for conference attendees. At the Chicago conference he took the opportunity to look back over the year's search...
Other features announced today include "Stuff Ive Seen" (SIS), which acts as a contextual historical record of an individuals viewed files, and the ability of blinkx 2.0 to implicitly query peer-to-peer networks.
