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  1. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    From the original group, we segmented out ‘superstar SEOs’—those SEOs who self-assessed higher than their peers and also demonstrated an ability to grow search traffic and conversions at a rate far higher than their peer group.

  2. Attention Digital Marketing Director: Read This for Your Social Media Success

    Assuming that you're a digital marketing manager, marketing manager, or VP of marketing reading this article, you probably have a team of underlings and a peer team from IT at your disposal. You're tasked with launching a social initiative or...

  3. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    A recent study conducted by Decipher Research, which surveyed online video viewers, aged 18-34, across four social video campaigns from Guinness, Coca-Cola, Unilever's Cornetto, and Energizer Batteries, sought to determine the impact of peer...

  4. 10 Vital Steps to Building Social Influence

    Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...

  5. Unruly Launches Tool to Predict ‘Shareability’ of Video Ads

    With Nielsen finding that 92 percent of consumers trust peer recommendations (Global Trust in Advertising Survey) and research from McKinsey stating that “a high-impact recommendation from a trusted friend conveying a relevant message is up to 50...

  6. Gangnam Style, Royal Wedding, Olympics Top Google UK 2012 Searches

    His peer in the cycling, Victoria Pendleton won the most searched for reality television personality for her part in "Celebrity Come Dancing". Google has released its overview of what people in the UK concerned themselves with during the past year...

  7. Putting Search in Focus: Trends to Watch in 2013

    The person sitting next to you may be a competitor, but they’re also a peer. The past few years chalked up many changes in the search marketing and social media world. Start-ups, mergers, acquisitions, IPOs, shake ups, break ups and make-ups - but...