My favorite food metaphor for the relationship between search, social, and content is a peanut butter and jelly sandwich, with SEO [search engine optimization] as the peanut butter, social media as the jelly, and content as the bread that holds it...
In part one, we discussed some practical implications of combining your SEO and PPC efforts in ways that make the most of the strengths of each, layered together rather than mixed, like the perfect peanut butter and jelly sandwich.
SEO's thick and salty "peanut butter" should form a strong base for PPC's "grape jelly" to form an unstoppable search/sandwich force, right? Today's Top Story: HerndonHasty Of PPC and PBJ: Combining PPC and SEO Effectively, Part 1 SEW EXPERTS: BIG...
Remember, however, that the primary ingredients of a perfect peanut butter and jelly sandwich come from different jars, are applied in very different ways, and sit on top of each other rather than directly mixing.
Microsoft Is Jelly To Your Peanut Butter. Danny reported yesterday on the internal Yahoo memo that called for Yahoo to make cut backs due to them spreading out the Yahoo resources like peanut butter. In reaction to that Jeremy Zawodny of Yahoo...
