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  1. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    The peak in RTs in Asia can be explained by the sheer volume of tweets that drove more RTs, However, you could argue that the RTs were what contributed to the overall volume. The peak in percentage of links that happened on the West Coast can be...

  2. 4 Ways to Expand PLA Success in 2014

    PLAs provide efficiency for online retailers and should be expected to continue to grow well past the peak shopping season. Since details like address, hours, and directions are shared, retailers should treat local storefronts like their other...

  3. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    Those at the peak of this curve are what we refer to as “super influencers. Offer them after-hours shopping at your stores, a few free hours of your services, or invite them to a special VIP party. Social media is both a content filter and a...

  4. Kenshoo Dissects Holiday Shopping Trends from Black Friday to Cyber Monday

    A sustained peak in search activity during the evening of Thanksgiving and a recurring blip at 3am the night prior to black friday suggests that users are. Shoppers Start Searching for Online Deals on Thanksgiving, 12 Hours Before Black Friday