SEO News

Peak

RSS
  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The March deadline to sign up for health care is here, and as you can see by the Monthly Ad Budget graph, the peak of their spending was in February just before the deadline. We have all done market research on our competitor's website, keywords...

  2. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Average engagement rate of about 9 percent (surpassing benchmarks) with peak engagement rate of 23 percent on Promoted Tweets. Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its...

  3. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    These subtle changes throughout the day drove higher lead volume because they were able to maintain higher positions in peak times, while improving ROI in the slower evenings. 2013 brought enhanced campaigns – the good and the bad – to search...

  4. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    The peak in RTs in Asia can be explained by the sheer volume of tweets that drove more RTs, However, you could argue that the RTs were what contributed to the overall volume. The peak in percentage of links that happened on the West Coast can be...

  5. 4 Ways to Expand PLA Success in 2014

    PLAs provide efficiency for online retailers and should be expected to continue to grow well past the peak shopping season. Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and...

  6. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    One example could be that you altered your ad scheduling to gain more impressions during your peak traffic season but now you should make sure that your pre-existing settings are correct. Many strategies have come and gone within your PPC campaigns...

  7. Old Sites vs. New Sites: Which Will Win in SEO?

    As you can see in the acquisition timing (grey line) from social media and viral links, their respective ranking effect timelines (blue and pink) show a short ranking peak and little remaining value. General trust is moving from older big brands to...

  8. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    To mitigate the valley that usually follows your seasonal peak, you're probably looking to generate more sales and revenue. This time of year most marketers are focused on accentuating their business' peak traffic/conversion season.

  9. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    The top two California metros tested increased from 3 percent of TravelOK.com visitors to 15 percent at the peak. They probably know the title song from "Oklahoma! It was the first musical written by the team of composer Richard Rodgers and...