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  1. Looking back: El Niño boosts weather derivatives

    Meteorologists believe the current El Niño could be one of the strongest on record and expect its worldwide effects to peak during the North American winter of 1997–98. December 1997 saw one of many false starts for weather derivatives

  2. 4 Pitfalls to Avoid Heading Into the Holidays

    It is critical that your brand’s ads are being shown during peak shopping and buying times. Yes, I know it’s hard to believe, but the holidays are here again. I know all of our brands and teams have been planning already for months and are now just...

  3. US bilateral margin rules: a hit parade of horrors

    Over the past decade, there has been a 38% difference between the peak value and the trough. US regime differs on currency, threshold, eligible collateral and non-financials Rules requiring margin to be exchanged on non-cleared swaps have been in...

  4. Buy-side firms slam broker Sefs over lack of anonymity

    Traded notional on Sefs for October has already passed $1 trillion for the month so far, suggesting it might set a new peak. Name give-up a way of shutting market to non-dealers, critics claim An old broking practice is causing unrest in the new...

  5. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Its peak performance is in July, followed by April - a time where most would believe that consumers are still thinking about how full they were from eating at the last Christmas period, let alone thinking about next Christmas' gifts already.

  6. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Hearing the words perennial and audit together might seem unlikely or possibly even groan-worthy, but combining these two concepts is actually a very good thing when it comes to SEO. A few simple mini-deep dives at specific times throughout the...

  7. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    The report cited that these searches consistently peak the first week in August. The peak for searches in dorm furnishing is historically in mid-July, the report showed. School may have just got out for some, but that doesn't mean search marketers...

  8. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The March deadline to sign up for health care is here, and as you can see by the Monthly Ad Budget graph, the peak of their spending was in February just before the deadline. We have all done market research on our competitor's website, keywords...

  9. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Average engagement rate of about 9 percent (surpassing benchmarks) with peak engagement rate of 23 percent on Promoted Tweets. Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its...