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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Its peak performance is in July, followed by April - a time where most would believe that consumers are still thinking about how full they were from eating at the last Christmas period, let alone thinking about next Christmas' gifts already.

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Hearing the words perennial and audit together might seem unlikely or possibly even groan-worthy, but combining these two concepts is actually a very good thing when it comes to SEO. A few simple mini-deep dives at specific times throughout the...

  3. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    The report cited that these searches consistently peak the first week in August. The peak for searches in dorm furnishing is historically in mid-July, the report showed. School may have just got out for some, but that doesn't mean search marketers...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The March deadline to sign up for health care is here, and as you can see by the Monthly Ad Budget graph, the peak of their spending was in February just before the deadline. We have all done market research on our competitor's website, keywords...

  5. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Average engagement rate of about 9 percent (surpassing benchmarks) with peak engagement rate of 23 percent on Promoted Tweets. Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its...

  6. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    These subtle changes throughout the day drove higher lead volume because they were able to maintain higher positions in peak times, while improving ROI in the slower evenings. 2013 brought enhanced campaigns – the good and the bad – to search...

  7. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    The peak in RTs in Asia can be explained by the sheer volume of tweets that drove more RTs, However, you could argue that the RTs were what contributed to the overall volume. The peak in percentage of links that happened on the West Coast can be...

  8. 4 Ways to Expand PLA Success in 2014

    PLAs provide efficiency for online retailers and should be expected to continue to grow well past the peak shopping season. Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and...

  9. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    One example could be that you altered your ad scheduling to gain more impressions during your peak traffic season but now you should make sure that your pre-existing settings are correct. Many strategies have come and gone within your PPC campaigns...