Tools to convert presentations, PDFs and other types of content into video: Most marketers will tell you that you need to be blogging x times a week if you want to gain any traction, that you should be updating your Facebook and Twitter so many...
If your site uses Flash or PDFs, make sure you read up on the latest best practices so search engines can crawl that content and give your site credit for it. And essential. SEO will help you position your website properly to be found at the most...
Universal Search: Optimization of images, PDFs, shopping feeds, local search, and – most importantly – video. One term I hear quite frequently that is often ambiguous is the concept of a search "strategy.
The firm said this would help improve collaboration among organisations by letting workers more easily share information such as presentations, PDFs, videos and other data, but restrictions can still be placed on data to stop sensitive information...
This change added a replacement snippet that explains that there's no description available because of robots.txt.project “Snippets”] We made improvements to surface fewer generic phrases like "comments on" and "logo" in search result titles...
I Can’t Save Reports as PDFs” It's been nearly a year since Google made the new Google Analytics available to everyone. While it can seem less intuitive up-front, there are many new features only available with the new version, like the incredible...
If you must use your PDFs, provide a link to the homepage or most relevant standard site page in the footer of each PDF page. While the engineering world needs PDFs for extensive diagrams and such as well as company brochures and manuals, for all...
Just as Google developed methods to crawl Flash and PDFs, it is time now for them to do some lifting and develop a way to better filter through the problems of dynamic content. To Google, "cloaking refers to the practice of presenting different...
Find out how readily available subject matter expertise is - are there forums, books, PDFs, etc.that you can use for research? Does the client have published expertise (tools, PDFs, presentations, videos) that's suitable for promoting within guest...
Now we're creating downloadable PDFs on effectively and safely cleaning the different materials shoes are made of. Now you're potentially turning visitors into subscribers, and capturing email addresses with your incredibly tempting PDFs and...
Apparently, PDFs get quite a bit of love. It could make sense to pull backlinks to some of the PDFs to find more concentrated resource groupings. By using this process, link builders can determine the quality and characteristics of the most link...
Media: Images, videos, documents (such as PDFs), sound files, etc. Editor's note: As 2010 winds down, we're celebrating the Best of 2010, our top 10 most popular columns of the year on Search Engine Watch, as determined by our readers.
New inferface lets you save documents (PDFs, Word, PowerPoint, TIFFs) to Google Docs. Microsoft adCenter is readying some new features for PPC managers. Reports in adCenter will begin showing new information on conversion rates, revenue from...
Features of the two bidding engines are different so Yahoo have provided two PDFs to download. Hot on the heels of the organic results integration in the US, Yahoo & Bing both announced today that now is the time to begin preparing your paid search...
Cutts talks crawl budgets, PDFs, 301/302 redirects, site architecture, JavaScript, and affiliate links - to name a few. Sit back, relax, and digest this thing. SEW Expert Eric Enge has published an extensive (and that's an understatement) interview...
PDFs and Documents Post your PDFs or similar documents at your site, and make sure they contain at least one link back to your site -- preferably using specific anchor text pointed at specific pages. Behind this guilty pleasure lies a begrudging...
PDFs in Google's search results are getting the "Quick View" treatment. Since July, Google has added the option, which is based on the same technology used in Google docs, to 50% of the PDFs in their index.
Many e-readers don't render PDFs too well. Today's Top Story: SageLewis Have We Lost All Control? SEW EXPERTS: PROMOTION & LINK BUILDING In the age of social media, marketers are not controlling the message.
Many e-readers don't render PDFs too well. Google Book Search is now supporting downloads of over 1 million public domain books through the EPUB format. EPUB is a free, open-source standard supported by some e-readers.
Learn SEO for PDFs at eSeminar Hosted by Acrobat User Community Posted by Nathania Johnson Aug 19, 2009 The Adobe Acrobat User Community (AUC) is hosting an eSeminar on how to optimize PDFs for search.
